Santos has been without master sponsorship for a year and five months. Since the end of the contract with Caixa Econômica Federal, the club has been looking for partnerships that are within the desired financial standards.
With a spell at Flamengo, Frazão is the current Marketing and Communication Executive at Santos (Photo: Disclosure)
In the first contract signed with the state bank, still in 2017, under the management of the former president, Modesto Roma Jr., the amount paid was R $ 16 million. In the renovation, in the first semester of 2018, this time in the term of José Carlos Peres, the amount decreased to R $ 10 million – which was already considered low by the board at the time.
According to the Marketing Executive from Santos, Marcelo Frazão, the current bet of the department is reaching a budget with sponsors who are not necessarily independent of the master.
– We opted, in parallel with the search for master sponsorship, to develop as much as possible the other types of sponsorship to approach the annual budget sponsorship goal. Today we have an important range of partners distributed in professional, basic and female, and we are always looking to maximize this revenue line – he said exclusively to the THROW!.
Currently, Alvinegro Praiano has 11 sponsors, in addition to Umbro, a sports equipment supplier, they are: Algar, Brahma, Bookmaker, Kikaldo, Kodilar, Orthopride, Philco and Unicesumar (professional), Orthopride and Matrix Fitness (categories of base) and Orthopride, Sono Quality and Unisanta (women’s football). In addition, the club has partnerships with Vitafor, Água Levity and Gatorade to supply products.Difficulties
Frazão also commented on the problems that the market presents the different business models that have been presented to football clubs, generating a greater range of alternatives.
– The difficulty of looking for a master partner with an adequate format and investment model is a challenge for the entire market that will obviously increase with the economic crisis caused by the pandemic – he said.
– Some clubs chose to try performance models with digital banks, others look for options in the usual investment format. These are path choices – he added.
Marcelo Frazão holds the position of Director of Communication and Marketing at Santos. The professional arrived at the club in April 2018 to manage the marketing sector, but was chosen by Peres to stay ahead of the integration of departments, three months later.
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