Samsung presents the Galaxy SmartTag ahead of Apple

In anticipation of the rumored launch of AirTags, Samsung has introduced, along with its new smartphones, location tags under the name SmartTag.

This is the first foray by a large manufacturer to bring this technology to the market outside of the famous tiles. A bet that, of course, anticipates a great battle in this fledgling market.

Galaxy SmartTag: Bluetooth Low Energy and location

Like the Tiles, the Galaxy SmartTags are used to adhere them to any device and, thanks to their Low Energy Bluetooth type, they allow communication with other terminals and offer the user the approximate location of the device.

How could it be otherwise, SmartTags work through SmartThings, which groups together all the company’s connected home options. In this way, it is able to show its last location. And also offer an approximate position of the device according to the strength of the BLE signal.

Samsung version allows to emit a sound when pressing on the application to make it easier to locate them in a domestic environment. However, it must be taken into account that they are not GPS geolocation devices; they do not report their location in real time if they are far from the linked terminal.

In the case of Apple, it is rumored that its location devices work through an anonymous network that groups the closest Macs and iPhones together and allows devices to be more accurately located than just using BLE on a single device, but again these are rumors. unconfirmed.

Samsung’s Galaxy SmartTags will arrive on January 29 for a price of $ 29.99 each. As Samsung has confirmed to ., they only work with Samsung’s own Galaxy devices. Therefore, those looking for a multi-device solution will have to continue to trust Tile, the only one that offers support for the majority of operating systems.

Now the stone is on the apple roof, whose AirTags are still unknown but that, judging by the company’s past, it will follow in Samsung’s footsteps and limit them to its iOS ecosystem, also making use of the special UWB chips that the company’s latest terminals mount.