Among other models, Vidal is responsible for the best-selling Peugeot 208

De Meo’s Renault has also incorporated Seat’s design director

Renault has announced the incorporation of designer Gilles Vidal, director of design and responsible for the latest generation of Peugeot models. Vidal thus leaves the PSA Group after two decades of dedication to join the diamond brand, where he will begin work this November.

This is the second first-order signing that Renault made this week, because on Tuesday it also successfully recruited the director of Seat’s design, Alejandro Mesonero-Romanos, who also leaves Martorell following in the footsteps of who was its president, Luca de Meo, who is now CEO of Renault.

Vidal, 48, started working at PSA in 1996, specifically at Citroën, although it was not until 2009 that he joined the ranks of Peugeot. Among the models that bear his signature, the best-selling Peugeot 208, the Peugeot 508 saloon or the Peugeot 2008 SUVs, Peugeot 3008 and Peugeot 5008 stand out.

Now Renault has taken over its services at a time of transition for the diamond brand, with a new president, Luca de Meo, who takes on the challenge of taking flight in the midst of a global crisis for the automotive industry.

“We are excited to welcome Gilles Vidal to our team,” said Laurens van den Acker, Renault executive committee member and head of corporate design, and Vidal’s new superior.

“Gilles has a deep understanding of creating strong and design-attractive brands. His recognized expertise, innovative spirit and passion for design will be great assets for Renault.”

“Gilles has been an inspiration to many and I look forward to working with him to tackle the mobility challenges of tomorrow.”

Gilles Vidal will start working at Renault in November 2020, once the details of the contract that linked him to the PSA Group have been resolved.

Combined with the incorporation of the former design director for Seat, Alejandro Mesonero-Ramos, the signing of Vidal hints at the construction of a new brand image for Renault with the next generation of vehicles.

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