Raising the price of NBA 2K21 on new consoles didn’t affect its sales at all

By Rodolfo León 0 COMMENTS 02/18/2021 7:55 pm

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You will remember that NBA 2K21 it was the first new generation game to announce a price increase. Although some other publishers like Sony have already followed this same rule, 2K Sports was the first to mention a price tag of $ 70, which seems to be the standard going forward. However, this increase did not affect the sales of the franchise at all.

As reported 2K Sports, the series registered a distribution of 8.1 million units at the end of December 2020. Although its developers are obviously celebrating its success, it is important to remember that NBA 2K21 it also debuted on next-gen consoles for a price of $ 59.99. Similarly, there was no option to improve your copy of PS4 or Xbox One to PS5 and Series X / S, unless you bought the expensive one Collection Edition.

There were also several discounts during the Christmas period, both in the digital stores of Xbox and PlayStation, as in physical stores. This obviously drove sales of NBA 2K21 despite its high price, but we will have to wait for some other games with this same price to see how it goes in terms of distribution.


Via: VG247

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Rodolfo Leon

Editor at Gamer, movie buff and pop culture lover.