Representatives of four American civil organizations behind the Facebook boycott campaign, to which dozens of large companies have joined, expressed disappointment after meeting with the CEO of the firm, Mark Zuckerberg, and other executives.

The representatives of the Free Press groups, NAACP, Color Of Change and the Anti-Defamation League accused the social network of having called them to the meeting as a “public relations exercise” and regretted that the company did not commit to setting a timetable with the adoption of concrete measures.

In addition to Zuckerberg, the head of operations, Sheryl Sandberg; product manager Chris Cox; and Vice President for Communications and Global Affairs and Former Deputy Prime Minister of the United Kingdom, Nick Clegg.

The promoters of the #StopHateForProfit campaign (Stop the benefits for hate) want Facebook to implement more aggressive measures of moderation and censorship of content on the network than they consider “hate speeches” directed against minorities or that discriminate against certain social groups.

“We did not hear anything today that convinced us that Zuckerberg and his colleagues are taking action. Instead of committing to a calendar to eliminate hate and disinformation on Facebook, they gave us the same speech as always to try to appease ourselves without complying our demands, “Free Press co-director Jessica González said in a statement after the meeting.

“Facebook is more interested in having dialogues than in obtaining results. I must say that after all they have done nothing to keep our society safe and protect our democracy,” said the CEO of the National Association for the Advancement of Color (NAACP), Derrick Johnson.

So far they have explicitly or implicitly joined the boycott and temporarily abandoned paid ads on Facebook and Instagram (owned by them) by companies like Starbucks, Coca-Cola, Honda, Verizon, Ford, Adidas, HP, Diageo, The North Face. , Patagonia and Unilever.

Despite the big names involved, the companies that are withdrawing their advertising investment do not constitute a large percentage of Facebook’s total income, since the platform thrives on eight million advertisers, the vast majority of them small and medium, and many of them they service providers or digital products.

The campaign was unleashed at a time when the United States lives immersed in the intense racial debate that began after the death of the African American George Floyd at the hands of a white police officer in Minneapolis (Minnesota) in late May.

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