The podcast can be a more than adequate tool for the exercise of comedy, and the American tradition, as we are exploring in this space, can teach Brazilian producers who seek laughter in their listeners a lot. Before continuing the series of national nominations here, the subject of the week in this universe is the acquisition of The Joe Rogan Experience through Spotify.
Joe Rogan was born in Newark, in 1967, and gained his interest in comedy by attending Richard Pryor (1940-2005), one of the greatest comedians of all time. Rogan started taking risks on the stage – amid other work, many related to martial arts, teaching and practicing – and was building his career in New York clubs in the 1990s and 2000s, when he also stood out on American TV as a commentator on fighting events. In 2009, he launched The Joe Rogan Experience, a podcast that now has more than 1,400 episodes, interviews with a wide range of guests, ranging from Bernie Sanders (for whom Rogan has declared a vote in the last primaries), Neil DeGrasse Tyson , Edward Snowden, Elon Musk, almost every American comedian with a catalog and several others. Currently, the podcast is estimated to have 190 million downloads per month, a figure that has led The New York Times to crown Rogan as the “king of podcasts”.
The deal with Spotify – which will become the program’s exclusive platform by the end of the year – is not just a nice addition to Rogan’s bank account (it is speculated that the amount has exceeded $ 100 million), but a active sample of the platform’s aggressive posture in relation to podcasts.
In recent years, Spotify has bought other podcast startups that were gaining prominence, such as Gimlet Media and Anchor, as well as signing exclusive contracts with other programs listed among the best in the area. These ambitions have always had a specific target, Apple, still the leader in the segment. But the purchase of Joe Rogan’s broadcast rights also targets another giant: YouTube. Rogan is also one of the leading podcasters on YouTube, as his recorded programs, in video format, attract millions of views on the platform. With the move, Spotify earned $ 1.7 billion in its market value estimate in about 23 minutes.
The superlative numbers point to changes in the way people consume content, and to whom they turn to it, as pointed out by Rogan himself in an interview with the Times on Monday, 25. “I imagine that in a program like Seth Meyers (on TV, but also available as a podcast) there are a handful of other opinions involved. Right or wrong, with podcasts the listener gets a very individual and pure perspective. In my program, it is my opinion and the opinion of the guest. TV, there is a collective idea about what people are going to like or dislike. There’s nothing wild out there. You have nothing that will get you fired, “said Rogan. He adds: “The podcast is the opposite of polished. And because of that, it resonates”.
Just to finish, it goes without saying: Joe Rogan is also funny.
Listen to the latest episode of The Joe Rogan Experience, with Kevin Hart:
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