For no one is a secret. Young people (and some who are not so anymore) want to become influencers and do this as part of their professional development.
How relatively simple it seems to gain fame over several thousand dollars is undoubtedly the main attraction, despite the fact that we are talking about a field that grows in competition.
In this way, the results of a survey published by Morning Consult, revealed that 86 percent of people between 13 and 38 years old are willing to be full-time influencers.
The large number of people who, in some way, are interested in this profession that came with the digital boom, is the result of the business numbers that move around this marketing technique.
Recent studies indicate that the influencer marketing industry will have a value 10 billion dollars By 2020, this is thanks to 43 percent of marketing teams experimenting with influencer marketing actions to define the real value they bring to their brand.
The truth is that competition in the field seems increasingly complex. And it is that influencers now not only compete among themselves to win the preference of the audiences and, therefore, of the brands.
With this in mind, it becomes relevant to recognize that virtual influencers are taking an especially important role within these investments, where their earnings today are greater than what an average worker receives each year.
To understand the phenomenon, it is necessary to see what happens with Miquela, a virtual influencer who has gained special relevance in the field of fashion within Instagra, and who with 2.6 million followers is among the list of 25 people most influential according to Times magazine.
This hyper-realistic robot charges for every sponsored post close to 7,211 euros According to the invoices of the Profit Calculator for Instagram Influencers, which in a year represents an income of 10 million euros, a figure that according to OnBuy’s calculations, is 353 times more than what workers in Europe earn on average.
The truth is that despite this phenomenon, for many countries the development of influencers that add value not only to brands but to their nations, seems to be increasingly a necessity.
This situation has resulted in the birth of schools that offer those related to influencers as a university degree.
China was one of the pioneers in this regard; however, some other countries are beginning to replicate the trend.
In the eastern country, the Yiwu Industrial and Commercial College offers the Smart Influencers: Fashion and Beauty course.
In this teaching center, students learn about fashion, style, creation of trends and audiovisual editing.
In this same sense, in Spain, the Autonomous University of Madrid offers a similar career where those interested have classes in marketing, aesthetics and learn some techniques to know how to address their followers.
In Mexico, the trend was followed with a course taught by the Government of Jalisco during 2017, under the Ciudad Creativa Digital initiative, with which it sought to encourage young people to pursue a career in the inflluencers business. This initiative was only temporary.
In this sense, we are talking about a profession that seems to begin to gain seriousness, which could formalize everything from salaries to the conditions under which this profession is developed.
Everything is normal in a school of Influencers in China
cc @Juan_Marenco pic.twitter.com/aij45X2qLy
– Edwin Rager (@locosombrero) November 17, 2020