NPD Group: consumption and spending on video games increased during 2020 in the US

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One of the sectors that benefited from the pandemic that hit and continues to hit the world this year was video games and it is not surprising that the most important markets have seen this rise thanks to the fact that gaming became one of the favorite forms of entertainment to deal with confinement. Now that 2020 is coming to an end, it is time to do some balance sheets and NPD Group has taken the first step.

Mat Piscatella, an analyst at NPD Group, the firm in charge of revealing monthly sales of consoles and video games in the United States, presented the Evolution of Entertainment 2020 report, second of its kind, which accounts for the increase in consumption and spending on video games in the US . At the beginning, the report indicates that the number of video game users in the North American country increased 6%, while the time they have spent playing video games did the same with 26% and spending was not far behind with a growth of 33%.

To collect these data, the NPD Group team conducted a survey of 5,000 players that was divided by age groups and one of the surprises was that of 45 to 54 years old, as their time dedicated to video games increased 59%, while their spending on gaming increased 76%.

Although the firm recognizes that this growth occurs in the context of the COVID-19 pandemic, it considers that there are elements to think about that video games can continue to rise, since many people, previously not related, were hooked on gaming and could continue to enjoy in a post-pandemic world: “This year, video games are one of the most consistent growth categories in terms of participation and overall investment relative to 2019. This may simply reflect an acceleration of trends that were in place before the pandemic. If this is the case, then the gaming market could see continued growth without a post-pandemic pullback. Otherwise, we may see a post-pandemic trough before experiencing further growth. It’s all based on engagement “.

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