In addition to being a footballer, Gerard Piqué He is a businessman who in recent times has been having remarkable success. His new Davis Cup proves it and now the Barcelona center-back, who continues to recover from his knee injury, is interested in acquiring the audiovisual rights of the Italian league abroad. Little joke.
As reported by Palco23, Gerard Piqué, through your company Kosmos Global Holding, would have shown interest in taking over the rights to Series A that are now on ‘offer’. The Italian league began in recent weeks a process of sale of audiovisual rights for the seasons 2021-2022, 2022-2023 and 2023-2024, both nationally and abroad. A total of three football courses that could represent a large economic amount for the company in charge of exploiting them.
And that’s where a Gerard Piqué that will have great competitors to exploit football in Italy. One of them would be Mediapro, as a leading Roures that comes after its failure in France, and later there would be big brands like DAZN or Disney, through their ESPN. According to that same medium, citing Il Sole 24 Ore, the sports marketing company Infront, the IMG agency or the Aser fund (owned by the owner of Leeds) would also be rivals of the Barcelona footballer in the process.
According to the Gazzetta dello Sport, a total of 49 international offers were presented from 35 stations and 14 intermediary rights agencies. So in this way Piqué has a great job ahead of him to get his latest business, the television rights of the Italian league.
One more business for Kosmos
Kosmos Global Holding was in the front line of news after taking over the exploitation of the Davis Cup and changing the format of a historical model but this business group, which has the support of Hiroshi Mikitani, president and CEO of Rakuten (sponsor of Barcelona) was created in the year 2017 and from that date it seeks its client portfolio like any business.
In addition to ‘sending’ in the new Davis cup, Gerard Piqué He also owns Andorra and at the end of 2020 it was also confirmed that he had become an investor in the Sorare company, a fantasy football company. The company closed a capital increase operation of 3 million euros contributed by the Catalan footballer and the American fund Cassius Family (of the former vice president of Coca-Cola, Emmanuel Seuge).