© Markus Spiske

The most recent innovation at wine world it’s a new bottle made from recycled paper with a food grade coating. It has been presented by Frugal and debuted in Goccia canteen from Italy, used for its 3Q 2017 wine, a Sangiovese red with a touch of Merlot and Cabernet Sauvignon.

Although the glass bottle is the most traditional way in which you acquire wine, there are also boxes, cans, bags and plastic bottles. Now, the cardboard bottle not only represents a minor environmental impactthey have a good esthetic, They are light, they can also refrigerate and keep the liquid cold longer.

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We have a big surprise… read about the brand new FRUGAL BOTTLE here – the biggest innovation for wine and spirits since the launch of the glass bottle >> https://bit.ly/3eMjgwf. A post shared by Frugalpac (@frugalpac) on Jun 30, 2020 at 12:00 am PDT

750 milliliter cardboard bottle weighs only 83 grams, is made of 94% recycled paper and it has a carbon footprint up to six times (84%) lower than a glass bottle.

The Water footprint (water use) of the paper bottle, it is also at least four times less than glass.

Compared to plastic bottles, it uses up to 77% less plastic. Only 15g compared to a 64g bottle made of 100% recycled plastic.

For recycle it only required separate the lining out of the paper bottle and place it in the recycling bins.

About the cost, Goccia canteen He notes that the Frugal bottle is comparable in cost to a labeled glass bottle. The wine that with this bottle is shown in its online sale at 12, 99 euros.

The Frugal bottle, which can also be used for other beverages such as gin, vodka and rum, could therefore be introduced to various brands of alcoholic beverages on the market to reduce their emissions and attract a new audience of consumers interested in sustainability.

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