In October 2019, it was reported that Netflix was testing to implement a new feature. This will would allow its users to increase or decrease the speed of content from their mobile devices with Android system and thus consume as much content in the shortest possible time. Although at the time, the situation caused controversy between creatives and Hollywood directors, the streaming giant ignored the criticism and has already made the inclusion of this tool official.
According to ., Netflix will allow its subscribers, holders of mobile devices with Android system, to broadcast series, movies and other content to slow speeds of 0.5x or 0.75x; or at fast speeds of 1.25x or 1.5x. The mode has also been implemented for downloadable titles that users save for offline viewing.
Keela Robinson, vice president of Netflix, pointed out through a statement the advantages of this functionality, which was carried out by the demands of its subscribers (especially those with visual or hearing disabilities).
“We have decided to go ahead for several reasons. This functionality has been available on DVD players for years and the feature has been highly requested by members. Most important of all, our tests show that consumers value the flexibility it provides, whether it’s by re-watching their favorite scene or slowing things down because they are watching captions or are hard of hearing« , said.
Even with the advantages that it can provide to its subscribers, last year several celebrities had expressed their discontent. Between them Aaron Paul, Judd Apatow and Brad Bird.
Whelp— another spectacularly bad idea, and another cut to the already bleeding-out cinema experience. Why support & finance filmmakers visions on one hand and then work to destroy the presentation of those films on the other ??? https://t.co/T7QdYAQGHU
– Brad Bird (@ BradBirdA113) October 28, 2019
«Another spectacularly bad idea and another blow to the cinematic experience that is already bleeding to death. Why support and finance the filmmakers’ visions on the one hand and then work to destroy the presentation of those films on the other?
No. That’s not how it works. Distributors don’t get to change the way the content is presented. Doing so is a breaking of trust and won’t be tolerated by the people who provide it. Let the people who don’t care put it in their contracts that they don’t care. Most all do. https://t.co/ZPQPpgTXOc
– Judd Apatow (@JuddApatow) October 28, 2019
« Not. This is not how it works. Resellers cannot change the way content is presented. Doing so is a breach of trust and the people who provide it will not tolerate it. Let the people who don’t care put in their contracts they don’t care. Most do care. »
Recently, a few members of the industry also demonstrated. On the one hand, the actors Bradley Whitford (The Handmaid’s Tale; Get Out) and Stephen Ford (Teen Wolf) called it a disrespect for creatives. While the special effects supervisor Todd vaziri (Rogue One: A Star Wars Story) joked a bit about The Irishman and its long duration.
“This is totally disrespectful to the cast, crew, writers, and directors who provide their content. Netflix, please don’t do this.
« Seriously Netflix, this is a slap for every creator on your platform. »
« Excited to see The Irishman on Netflix ».
The feature is already available in the United States and is expected to be released worldwide in the coming weeks.
Brenda Medel I enjoy movies, Laura Pausini fan, I always think about food and I don’t take off my sunglasses or sleep.