Directors and general managers of the most important technology companies in the region discussed the cultural changes that occurred due to the technological transformation, the shortage of IT professionals in Argentina and the potential of the sector in 2021.
These were some of the most important points of the Trends, Innovation and Digital Transformation panell, within the framework of 13th edition of the Meeting of Leaders event of El Cronista Comercial in which they participated Matías Casoy, general manager of Rappi in Argentina and Uruguay; Gonzalo garcia, vice president of Fortinet in Southamerica; Fernando López Iervasi, general manager of Microsoft Argentina; Y Guido Ipszman, CEO of Salesforce Argentina.
The discussion kicked off with the news of the agreement between the Ministry of Productive Development and the Microsoft software company to train 1,000,000 Argentines. “It is central for the company to have a role in the country’s economic recovery. Microsoft pledged together with the Ministry to train in technology and help the country recover. This commitment goes hand in hand with a long-term investment”Said Iervasi, the general manager of Microsoft Argentina. “Talent is lacking. Argentina has the possibility of creating millions of jobs associated with technology ”, he points out.
The executive highlighted the development of projects based on Artificial intelligence: “At the business level, this year we doubled the use of artificial intelligence. In 2021 we expect this trend to accelerate. It is a core area and we are seeing companies adopt it. It is a very valuable project ”, he assures.
At Microsoft, they foresee that the work environment will be “hybrid”. According to a report from the company together with the University of San Andrés, 70% of people want to continue working virtually. « Each employee will have the possibility to choose where to work, » says Iervasi.
Salesforce has been in Argentina for two years and currently 600 people work. In 2021, they expect the tech sector to receive more investment. “We are optimistic. The industry adapted quickly but we miss the office and being around people. Undoubtedly, a hybrid model « , says CEO Guido Ipszman.
For his part, Gonzalo García, vice president of Fortinet in South America, pointed out that remote work « widened the exposure gap and the surface of cyber attacks. » According to the expert, in the second stage of the year Argentina will suffer 80,000,000 attempts at cyberattacks. “There is more cybercrime activity. It’s the downside of remote work. I am confident that all companies can adapt to the new reality from the point of view of cybersecurity « , asserts the vice president.
García recommended to company executives incorporate cybersecurity specialists. “As a country, professionals who come out of technology shine. Not only here but abroad. It’s something we have to keep propping up. They are services that make a lot of sense that they are remote and in this sense I mean that they are also exportable”Says the Fortinet vice president.
Rappi’s operations also suffered a cultural shock. The biggest change was in new types of consumers over 40. « Hygiene habits began to translate into technology and consumer habits. Today four out of every five operations are made with a credit or debit card ”, reveals Matías Casoy, general manager of Rappi in Argentina.
“In 2021, we want to be an agent of economic recovery. We are going to continue betting heavily on Argentina, ”said Casoy. “Rappi has the particularity of being a Latin American company made by Latin Americans, for Latin Americans. In Argentina we have more than 400 employees, more than half are developers. Our plan for next year is onboard 150 new developers”, He says.