Ford launched the Mustang Mach-E Against Everything campaign, a series of five videos that showcase the strengths of the Mustang Mach-E in an impressive and visually appealing way.
To break the myths around electric vehicles, pitting the new Mustang Mach-E against the force of gravity, lightning, a racing team, DNA, and even a rocket.
The name Mustang Mach-E versus Everything came about as a result of research, which shows an increase in internet searches, by 64% in the last year *, by customers, who have used the term “versus” especially when it comes to electric vehicles.
The campaign was developed by BBDO NY creative collaborator and 1st AveMachine directors Aaron Duffy and Bob Partington, who are best known for their technical approach to filmmaking. The different Mustang Mach-E videos are listed below:
Mustang Mach-E Against Gravity: The 2021 Mustang Mach-E’s all-electric motor is powerful, but is it powerful enough to defy the laws of gravity? Check out how electric pony performance copes with a candlestick drop. Mustang Mach-E vs. rocket science: The 2021 Mustang Mach-E’s range is impressive, but what does an impressive range look like? A 12-foot rocket helps visualize the EPA-estimated 300-mile range of the Mustang Mach-E Premium with available extended-range battery and rear-wheel drive. ** Mustang Mach-E vs. a race team – the upgrade capabilities By air (OTA over-the-air) they allow Mustang Mach-E to be upgraded from almost anywhere, can it compete with a racing team strapped to the bed of a truck? There is only one way to find out. Mustang Mach-E against lightning: The 2021 Mustang Mach-E can charge at high speed, can it overcome the charge of lightning? Find out when the Mustang Mach-E’s impressive fast-charging capabilities meet lightning. Mustang Mach-E against DNA: Mustang Mach-E 2021 is able to learn behaviors and adapt to the preferences of each driver, will it be smart enough to distinguish between identical people? See what happens when Mustang Mach-E’s custom technology meets twins.
Mustang Mach-E Against All is available on Ford.com and YouTube. This campaign opens a few days before National Battery Day.