(Bloomberg) – There was less fervor for Amazon’s Prime Day this year. Average US spend per order during the June 21-22 event – the e-commerce giant’s annual special offer for Prime members – was $ 44.75, according to Numerator, down from $ 54.64 for last year, when it fell in October, and from $ 58.91 in July 2019. Small orders had a lot to do with this, as 60% of orders were for $ 30 or less, the data firm found. , suggesting that everyday essentials made it to the shopping cart, rather than big-screen TVs.
Original Note: Most US Amazon Prime Day Orders Were for $ 30 or Less: Chart
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