Meliá Hotels International provides for the opening of at least 50 national hotels in the second half of July, especially those in the Balearic Islands, the Canary Islands, the Andalusian coast and the Levantine.
This was confirmed this Wednesday by the General Director of Operations of Meliá, André Gerondeau, at a press conference, in which the ‘Stay Safe with Meliá’ campaign was presented, which establishes new safety, hygiene and customer experience protocols at company hotels, certified by Bureau Veritas.
Gerondeau has highlighted that, for the first time, since the beginning of the state of alarm decreed by the Government for the sanitary management of the coronavirus, the company has received, this week, more reservations than cancellations. Of course, he added that most are concentrated for the month of August. In addition, he stressed that from June 8, Meliá will start the ‘Come back’ campaign so that customers can book at the company’s hotels for the start of the tourist season in Spain.
At the moment, the first hotels to open in Mallorca will be the Hotel Meliá Palma Marina, located on the Paseo Marítimo de Palma, and the Hotel Meliá Calvià Beach, both fully adapted to the new health and safety protocols.
«Depending on the number of reservations, new hotels will be opened in the Islands and in the Peninsula “, explained the general director of Operations, who assured that the company expects an occupation of 30 or 40 percent this summer. Likewise, Gerondeau has assured that in the world “the national market is taking precedence”. In fact, he has given Germany as an example, a country where 80 percent of Meliá hotels will be operational at the end of June.
In Spain, it foresees that 70 percent of the demand will be for the coast of the Peninsula, especially in Andalusia and the Levante. “In the Balearic Islands it will depend on when the flight scheduling is resumed,” the Meliá director insisted.
Meliá has piloted its ‘Stay Safe With Meliá’ program, that is, the new reality of its hotels to guarantee security of customers and employees in the post-COVID-19 era.
For this, it has selected some of the hotels that the company plans to open in a first phase, as “training hotels”. In these hotels, new elements of physical security, the flow of people to guarantee the required social distance, hygiene and disinfection products, and new concepts of gastronomy have been put into practice.
In this regard, the director of the Calvià Beach hotel, Belén Sanmartín, explained that the food and beverage service will depend on the occupation of each hotel establishment. If it exceeds 80, a personalized buffet can be offered and if the number is lower, it will be based on picnic equipment.
Regarding the information elements for the client, Meliá has digitized, through the use of screens and QR codes, so that the user can consult, for example, the hotel services directory or the restaurant menus directly on their mobile , without having to touch a physical letter.
In this sense, André Gerondeau stressed that “in the face of the difficult months we have suffered”, Meliá’s obligation is «Guarantee that they can enjoy their holidays in a safe and pleasant environment, offering them the experiences and the lifestyle they have been dreaming of since confinement ».
The General Director of Operations of Meliá has specified that the ‘Stay Safe with Meliá’ program is launched based on two criteria, trust and customer requests. “This situation presents a great challenge and we must give our customers the highest standards of safety and hygiene for their confidence,” he explained.
In addition, he said that to design the campaign A survey was carried out with Meliá customers, from which they have obtained more than 7,000 responses. “They want to return to a hotel, enjoy their experience and, for example, you enter areas such as the spa but always with the maximum guarantee,” he said.
From Meliá they have also explained that the 50% reduction of land to employees The company will be periodically reviewed as the pandemic evolves and the revival of the sector.
In fact, they have clarified that the salary reduction has been suffered by both senior managers and permanent staff, with the exception of employees who have entered a Temporary Employment Regulation File (ERTE).
From the hotel company they have stressed that this reduction in wages, both in offices and in hotels, responds to the objective of maintaining the liquidity guarantee for Meliá and thus safeguard the business future.