Announcing a multi-year collaboration spanning F1 and super luxury cars, McLaren and Gulf Oil International Ltd team up again. This will allow Gulf, one of the most emblematic companies in the world, to collaborate with the famous McLaren Racing team and with McLaren Automotive.
The association brings together two renowned brands with a long and successful history of cooperation and symbolizes the shared ambition to use innovation and leadership skills to perfect a winning formula, both on the track and on the road.
Gulf’s bond with McLaren began in 1968 and continued until the end of the 1973 season. During that period, Gulf and McLaren enjoyed success in both Formula 1 and the Can-Am series, in which they won over 40 careers. Their partnership was reborn at the 24 Hours of Le Mans in the 1990s, with the famous McLaren F1 GTR sporting Gulf’s iconic colors throughout the decade.
Gulf is a globally recognized and trusted brand, and its unmistakable logo, the Orange Disc, is synonymous worldwide with high-quality products, innovation and technical excellence, in keeping with McLaren’s essential qualities.
Starting in 2021, Gulf will become McLaren Automotive’s preferred lubricant supplier, and all cars will use Gulf Oil and fuel optimized for high-performance engines.
The Gulf brand will also be showcased at McLaren Automotive’s PURE events for customers around the globe, as well as in dealerships and in official team uniforms.
In addition, a small and exclusive number of customers will have the opportunity to have the McLaren super car hand painted by McLaren Special Operations, the company’s personalization division, in the colors of Gulf, thus recalling the famous F1 GTR of Le Mans who competed in the 90s.
To kick-start the partnership, Gulf will join McLaren’s Formula 1 team for the 2020 British Grand Prix, which runs from Friday, July 31 to Sunday, August 2. McLaren will display the Gulf logo throughout the 2020 season, including race drivers Lando Norris and Carlos Sainz, and the pit team. It will also appear on the engine cowlings and in the mirrors of McLaren’s MCL35s.
Mike Jones, CEO of Gulf Oil, stated: “This is a very exciting partnership that puts Gulf back into the motorsport elite. History books are filled with memorial passages that tell what Gulf and McLaren accomplished in the Now, let’s get back together to write the next chapter of this exceptional partnership.
We are proud to partner with a brand that shares our future aspirations and our ambition to innovate both on the road and on the track. We look forward to working side by side and further developing the capabilities of Gulf and McLaren as industry leaders. ”
Meanwhile, Zak Brown, CEO of McLaren Racing, said: “At McLaren, we are delighted to welcome Gulf again and thus bring two legendary brands together in an exciting new partnership. Gulf is part of McLaren’s history and is He is known for his innovation and technical excellence in the sector, which explains his excellent affinity with McLaren. We are looking forward to starting our partnership together this season. “
Finally Mike Flewitt, CEO of McLaren Automotive, stated: “It is a pleasure to welcome Gulf again after a long historical partnership that has seen its name gracing many McLaren road and racing models over the years. . McLaren has a long history of working with industry leading partners and we are delighted to continue this journey thanks to our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous worldwide with technical excellence and innovation, as well as the excitement of racing and motorsports.
All of our supercars will use Gulf fuel and lubricants when they leave the McLaren Production Center, and I know our customers will be delighted to be able to work with our customization team to be one of the graceful ones who will have the opportunity to customize their McLaren with iconic colors. Gulf. ”