Luis Miguel Pascual . Paris
Kylian Mbappé, one of the most important figures in current football, has opted for exclusivity in the management of its public image, reducing the number of sponsors and with strict control of their appearance in the media.
His a lawyer, Delphine Verheyden, who controls with an iron fist with her mother, Fayza, the image of the author of the sounded triplet in the second round of the Champions League against Barcelona (1-4), explains well his strategy, which distances him from other great footballers of the moment, author of a.
Nike, Hublot, Goog Goût, Bulk and EA Sport, the only firms that have obtained the OK from their representatives
Thus, according to the lawyer, the Mbappé have opted for an intermediate line between those athletes who only associate to a brand throughout life and who sponsorships multiply throughout his career.
And it is not for lack of offers. After France’s victory in the 2018 World Cup, some arrived at their offices 200 sponsorship proposals, but all ran into a demanding selection criteria. In the case of the young footballer born in Bondy, on the outskirts of Paris, just five brands they have managed to get through the demanding filter.
After winning the World Cup in 2018, he received more than 200 sponsorship proposals
In addition to Nike, the sportswear brand that has sponsored him since he was a junior, among its small circle of sponsors, the Swiss luxury watch brand stands out Hublot.
An agreement that goes well with the idea that the watchmaker has of sponsorship and with the one that the footballer has of his image. Because, until now, Hublot seemed reluctant to place its watches on the wrists of active players, fearful that some slip, scandal or party badly finished could damage your image.
The trust placed in Mbappé is the testimony of his healthy life, that of a great star of the football constellation who, unlike many of his peers, keep a low-key life, is barely visible outside the pitch and is not known out of tune.
Through these sponsorships, about 5 million annually enters, far from other big stars football
The sponsorship with the watch brand also allowed him to pose with the Brazilian Pele, another of Hublot’s ambassadors, with whom the Frenchman is often compared for the precociousness of his footballing feats.
According to various media, by limiting its sponsorships the Mbappé company has managed to make these also largest entity economical. Between Nike and Hublot he pocketed 4 million euros yearly.
But the Mbappé family has also wanted the image of the footballer to be associated with other values highly appreciated by today’s youth.
In this way, among its few sponsors a brand of organic food products for children has broken out, Goog Goût, which aims to reach 60 million in turnover in 2022, compared to 18 million last year, thanks in large part to the boost that the player’s image represents.
The objective is to control your career and your image to extend it for many years
The fourth to arrive was the Japanese brand of beauty products for men Bulk, which also allows it to penetrate the juicy Asian market. The circle closes with the video game brand EA Sports, very popular with young people.
According to France Football magazine, with all these contracts Mbappé exceeds the 5 million euros of revenue per year, still far from other stars, but as his lawyer assures, the objective is not to earn much in a short time but control your career and your image to extend it many years.
Controlling your media exposure keeps you, for now, away from other big stars in terms of popularity in the networks social.
But the company Mbappe He does not lose his cool and knows that if the sporting progression continues, the titles and personal rewards will not take long to arrive, which will also lead to more followers.