The SUPER agency, in conjunction with Mercado Libre, identified this insight.

For this reason, when Mexicans began to return to normalcy, and returned to walk the streets, they found giant packages, the size of public roads and buildings. Transforming traditional OOH into high-impact formats, SUPER and MERCADO LIBRE dressed Mexico City with their iconic box, to continue strengthening the bond and reinforcing that emotion that receives your package generates.

“The public thoroughfare is a format with great impact, but many times we forget that, and we only adapt a visual key. Having a client like Mercado Libre that allows us to work as a team, both with them and with the media, and challenges us to continue innovating in each of the opportunities we have, leads us to do things like this ”, says Sergio Ruggiero, Country Manager of SUPER Mexico.


The agency has more than 20 years in the regional advertising market, and for a year it has had offices in CDMX.