Less than a month ago, Mercedes-Benz also had to withdraw about four thousand vehicles from the same market
This, because the units did not have adequate safety measures for child seats
The models affected in this particular recall correspond to lines launched on the market between 2013 and 2017
One of the basic promises that companies should make to consumers is to offer the highest quality products and services possible. Of course, the above is not always fully met. There are companies that, in efforts to reduce costs, or due to challenges in their supply chain, are not always able to provide the best version of all their offers. There is also an inevitable margin of error, as Mercedes-Benz is seeing.
According to the AP, the automaker has just announced that it will recall around 660,000 defective cars and trucks from the market. This, due to a manufacturing error that can result in oil leaks after a while, especially in cold temperatures. A seal between a high pressure pump and a low pressure pipe could weaken over time and cause the incident. The process is expected to begin on December 18.
The models that would be affected by this recall are the C-class, E-class, V-class, GLK-class, CLS-class, SLC-class, GLC SUV and VS20 VITO. The Mercedes-Benz operation will only impact vehicles distributed within the Chinese market. The vast majority of these cars were produced by Beijing Autmotive Co. However, it was found that some 12,500 were also made by Fujian Automotive Co, and another 36,000 entered the country as imports.
A problem for Mercedes-Benz?
Over the past few weeks, some asset recalls and recalls have been unveiled, not just in the auto industry. Like Mercedes-Benz, Nike had to start removing the latest version of the FC Barcelona uniform from the market, the same day it was due to go on sale. Walmart and other retailers also had to remove several tons of ground beef due to a possible E. Coli outbreak. IKEA, for its part, has released 800,000 chests for children.
These types of operations are always a headache for brands, no matter how many models, parts or units have to be mobilized. The same logistics, as well as the repair or replacement of the products represent a high and additional cost. In reputation it is also a headache as it can potentially undermine consumer confidence. So Mercedes-Benz will certainly not be entirely happy with this decision in China.
Of course, you can do a couple of actions to minimize the hit. First, trying to communicate directly with the owners of the affected models, inform them of the entire situation, and paint themselves as an honest and caring agent. Mercedes-Benz could also carry out an audit of the processes of the allies that produced all the defective models and make the results transparent. Thus, a commitment to improvement will be seen.
Common automotive challenge
It cannot be said that Mercedes-Benz and its rivals are not familiar with this type of process. A couple of months ago, Hyundai had to start taking the same car it announced in the Super Bowl from the market due to a software bug that caused several crashes. Just in mid-2019, Volvo had already accumulated three recalls in less than a year. And in 2018, GM was forced to recover a million SUVs due to faulty power steering.
The total cost of a recall like the one Mercedes-Benz will have depends a lot on the situation and the industry in particular. According to Rentkoil, crisis response teams have to be assembled, do an investigation of the process to identify the cause of the error, follow up on RP, and so on. The Harvard Business School notes that they also often hurt the progress of innovation. And according to Investopedia, it can even cause total bankruptcy.
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