Maluma is competing for two Billboard Latin Music Awards this year, but he already has a guaranteed trophy. The Colombian reggaeton star will receive the Billboard Spirit of Hope Award for his commitment and altruistic work at the head of his foundation, El Arte de los Sueños.
Telemundo and Billboard also announced Wednesday that the 26-year-old singer-songwriter will perform at the Oct. 21 ceremony, which will air live from the BB&T Center in Sunrise, Florida.
The Spirit of Hope Award was created by Billboard in honor of Selena and for the past 20 years has recognized artists who dedicate time and effort to civic, community and humanitarian purposes, beyond their artistic achievements.
Previous honorees include Maná, Los Tigres del Norte, Ricky Martin, Juan Luis Guerra, Shakira, Ricardo Montaner, Juanes, Daddy Yankee, Marc Anthony, Gloria Estefan, Carlos Vives, Carlos Santana and Luis Fonsi.
Maluma, one of the most internationally successful Latin American artists, created in 2016 with his family El Arte de los Sueños, a foundation dedicated to promoting art among young people in vulnerable situations to whom he seeks to give tools for life through song. dance, percussion, creative art and psychosocial care.
The interpreter and composer of hits such as “Hawaii”, “Felices los 4”, “Chantaje”, and “Borró cassette” is a finalist in the tropical song of the year categories, for “Vivir bailando” with Silvestre Dangond, and a Latin rhythm artist from year, soloist.