Brian Chesky is the creator of one of the most innovative companies that have been seen in recent years: Airbnb, which changed the tourism industry. When everything seemed written in the hotel industry, this man’s ideas came to shake up and create experience marketing, in which user opinions were ultimately the attributes of products and services. As an entrepreneur, you can learn valuable lessons from Chesky to get your business started.
“Many of us are in Silicon Valley. But if a customer is using a product, I don’t think they care where the founder of the company came from. This means that the next generation of entrepreneurs can come from anywhere… Ideas don’t just originate here ”.
The best ideas come in the most unexpected times and places. You can start a spectacular idea from the armchair at home, from the car, from the shower. You don’t have to be in a huge corporate or surrounded by geniuses for your idea to work. Just be brave and take a chance. Do not let anything stop you.
“It doesn’t matter if your idea is good or bad, I can almost guarantee that it won’t work for a long time and it’s always going to seem like a bad idea. Great ideas often seem like very bad ideas. When we told people what Airbnb was, they’d say, ‘Are you crazy? Do you think strangers are going to sleep at other strangers ‘houses?’ «
Don’t doubt that your idea may be the world’s next great idea. Let no one stop you from trying to innovate. Let no one tell you that what you dream is impossible. Do not leave this world without at least trying to carry out your dreams. It will be the best memory you take from this life.
“I’m not saying that everyone is going to work this way, but with Airbnb, people are sleeping in other people’s houses and other people’s beds. So there is a level of trust required to participate that is different from eBay or Facebook. «
Every idea was born out of something crazy, which later became completely normal. Do not be afraid to start an idea that for others is crazy. Remember that many great ideas are the product of minds that dare to go beyond what others fear to do.
“When starting a business, it is more of an art than a science, as it is totally unknown. Instead of solving high-profile problems, try to solve something that is very personal to you. Ideally, if you are an ordinary person and you have just solved the problem, you may have solved the problem for millions of people. «
The idea of an entrepreneur must start from a basic premise: to help others. Only then will an idea, a project, a strategy be destined to break through and succeed.
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