May 23, 2020 | 5:00 am

The forced confinement in the face of the pandemic has changed people’s habits, which has resulted in us spending most of the day connected to the Internet to fulfill work or homework.

However, surfing the internet for leisure is winning over connecting for work or school, according to an analysis by The Competitive Intelligence Unit (CIU).

Of the total of Internet users who reported having an internet connection at home in 2019, 60% took advantage of it to carry out personal activities, while 20% connected to the network for school reasons and only 17% for work activities.

Internet access not only enables you to work and study remotely, but also to establish remote health care strategies, buy groceries without leaving home, and maintain constant remote communication.

The consultancy estimates that, in mid-2020, the number of Internet users will amount to 87.3 million, which implies that around 76% of Mexicans aged six and over will have the potential to communicate, entertain, inform themselves or work during this period of quarantine.

Social networks win

Among these users with full connectivity capabilities, at least eight out of 10 users use the Internet to communicate and interact through social media platforms and instant messaging.

This is the trend of habits, according to The CIU:

After social networks, the entertainment of short videos or feature films is the second most used category among Internet users with a connection at home, with a preference of 80% and 72% of the total.

In 2019, six out of 10 Internet users made calls or video calls over the Internet from home, while 27% played online and 22% bought online; a scenario that has changed in the face of confinement with increasing frequency in these activities.

Given the call to stay home since mid-March, Internet users have increased their use of Facebook, mainly, in addition to YouTube and WhatsApp.

Zoom for school and work

The rise of platforms for virtual meetings was fueled by the need to continue work and academic activities.

In the case of Mexico, the main institutions of higher education in the country have consolidated a plan to continue remote classes, through software or platforms such as: Google Classroom, Microsoft Teams, Skype, Zoom and many other privately contracted platforms. for each institution.

In fact, Zoom has become one of the most popular platforms for various communities to hold business meetings remotely, in fact, its market capitalization has skyrocketed as the usage increases.

However, teleworking has not been widely applied, because although it is evident that there are certain jobs where the face-to-face condition is essential, remote work has been mandatorily implemented by various companies.

It should be noted that studies prepared by the Ministry of Labor report that 70% of work activities can already enter the Home Office modality, according to The CIU.

During the contingency, other technology giants have strengthened or launched various virtual meeting platforms, with the aim of gaining a share of the market.

This new reality, which brought with it new connectivity needs, goes hand in hand with the need to break the digital divide in the country, one of the main challenges for both the government and operators.