Like it or not, the most purists must recognize that the Lamborghini urus has put the brand where it deserves. The future of the firm was to find the balance point between production volume and profitability. Achieving it with the manufacture of limited-run supercars was not possible, so he had to make the leap to SUV segment. In addition, without serving as a precedent, its range already included a “copy” of this type, the LM002.
Be that as it may, it is more than proven that the Lamborghini Urus has saved the house of Sant’Agata Bolognese. For proof we have their sales figures and, of course, the records that their production is reaching. If you do a little memory, you will remember that just a year ago, we were telling you that they had already manufactured the first 10 thousand units. Well, in a matter of twelve months they have once again reached another historic milestone …
After three years on sale, 15 thousand units of the Lamborghini Urus have already been manufactured …
They have already left the assembly line nothing more, and nothing less, than 15 thousand units. Thus, the Urus has become the best-selling model in the history of the firm surpassing, among others, Fan. And reaching this milestone has only cost him three years, far exceeding the sales estimates that his managers had put on the table. In this way, although it hurts, it confirms that Lamborghini is a manufacturer of SUV’s.
With everything, even though the 15,000th Lamborghini Urus is history, will not end up in the museum of the brand. As indicated, the 15,000th chassis will end up on the British market. Nothing is known about its owner, but it is configured by combining color and finishes “Graphite Capsule”. The bodywork is dressed in the new Grigio Keres Matt tone with Scandal Green details and the two-tone interior with the new Nero Ade / Scandal Green collection.
Lamborghini Automobili celebrates the first 10,000 units of the Urus
Taking into account that the Urus still has about three, or four, years to live, we cannot (and should not) rule out new sales and production records. It will be necessary to follow its footsteps very closely, because it is not the only model in this segment that breaks marks. The Bentley Bentayga, one of his toughest rivals, follows a very similar pace. A year ago, what a causality, he celebrated that after four years in the market they have already manufactured 20 thousand units.
It is seen that luxury sells more and more … Don’t you think?
Source – Lamborghini