Television star Kim Kardashian announced on Tuesday that she will protest against the excessive permissiveness that, in her opinion, Facebook maintains with what is considered hate speech with a 24-hour boycott on Wednesday on the social network and on Instagram.

« I love that we can connect directly with you through Instagram and Facebook, but I cannot remain silent as these platforms continue to allow hatred, propaganda and misinformation to spread, » the celebrity wrote on his Twitter account.

« Please join me tomorrow when I will freeze my Facebook and Instagram accounts to tell Facebook to #StopHateBenefits, » he added.

Kardashian thus joins other celebrities who have announced that they will not use social media on Wednesday either, including Sacha Baron Cohen, Katy Perry, Jennifer Lawrence, Judd Apatow, Ashton Kutcher, Amy Schumer, Sarah Silverman, Jamie Foxx, Leonardo DiCaprio and Michael B. Jordan.

Kardashian’s participation in this boycott day is significant because she is the seventh person in the world with the most followers on Instagram, where 188 million people follow her, in addition to the 30 million who follow her on Facebook.

The #StopBenefitsForHate campaign was started by activist groups in June, when, in the midst of a wave of protests across the US over the death of fellow African-American George Floyd at the hands of a police officer in Minneapolis (Minnesota), they asked advertisers leave Facebook considering that it was not doing enough to eliminate hateful attitudes and racial discrimination on its platforms.

In late August, the company’s CEO and co-founder, Mark Zuckerberg, called it an « operational error » that the company failed to remove the page of the militia to which the man who killed two protesters in the Kenosha racial protests belonged. (Wisconsin, USA).

Zuckerberg responded in this way to the information that appeared in the previous days that indicated that at least two Internet users had reported the militia page to the company prior to the Kenosha event, but that despite this, it had not adopted any type of measure.