Kim Kardashian, Mark Ruffalo.

Various celebrities, including Kim Kardashian, Mark Ruffalo and Leonardo DiCaprio will freeze their Instagram accounts on Wednesday to ask Facebook, their parent company, a more effective fight against hateful content and disinformation on their platforms.

These celebrities, who also include actress Jennifer Lawrence and actor Sacha Baron Cohen, attended the invitation of a group of organizations that had already perpetrated the first boycott movement against Facebook.

At the end of June, the collective – which includes nine organizations such as the Jewish Association Against Anti-Semitism Anti Defamation League (ADL) and the black rights organization NAACP- launched the label #StopHateforProfit (« Stop Hate for Profit »).

And several of Facebook’s top advertisers had temporarily given up buying ad space on Facebook’s platforms.

Stop The Hate Kim Kardashian (Photo: Screenshot)

Activists accuse Facebook of playing a role in « inciting violence, spreading racism and hatred, and contributing to misinformation about the electoral process » in the United States, which will elect a new president in November, the ADL said. it’s a statement.

« I cannot remain silent as long as these platforms continue to allow the spread of hate, propaganda and disinformation”Kim Kardashian wrote on her Twitter and Instagram accounts.

« Disinformation shared on social media has a serious impact on our elections and undermines our democracy, » Kardashian West added in a tweet.

Wife of rapper Kanye West and one of the world’s most popular personalities on Instagram, with 188 million followers, Kardashian will also freeze her Facebook page.

« Disinformation can be harmful (…) Facebook and other social platforms can stop the amplification of hatred and the weakening of democracy”Wrote American actress Kerry Washington.

In early July Facebook CEO Mark Zuckerberg met with representatives of the movement, who demanded ten immediate measures.

But he only accepted one: the appointment of a high-ranking leader with experience in the defense of civil rights.

Thus, the activists – who ask Facebook to increase the resources allocated to the fight against hateful content and eliminate false information about the presidential elections – decided to continue their protest, which includes this call to all Internet users, companies, celebrities or people influencers to boycott Instagram on Wednesday.

In August, Facebook announced that it had removed some 790 accounts linked to the QAnon movement, a conspiracy theory in favor of President Donald Trump, who is seeking a second term..

In early September, the platform also announced a tightening of its rules on political advertising.

With information from ., . and .

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