Kim Kardashian faces lawsuit against her own brand | Instagram
The influencer and youtuber Kim Kardashian faces a demand against their own cosmetic brand KKW Beauty.
The reasons that led to the famous businesswoman stem from that Seed Beauty A judge is ordering a court order preventing KKW Beauty from revealing trade secrets.
Now Kim, would face a legal battle after the development company of the Seed Beauty brand filed a lawsuit to the line of cosmetics from the reality show diva: KKW Beauty.
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According to the information presented by the TMZ newspaper, since June 19, the signature of the star of Keeping Up with the Kardashians You could risk the plaintiff’s trade secrets.
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According to the American media, the brand Seed Beauty asked a judge for a court order preventing KKW Beauty disclose your trade secrets and business practices to cosmetics tycoon Coty Inc.
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In the meantime, Seed Beauty He claimed they endured a similar threat in 2016 with former Kylie Jenner parent company King Kylie. Coty It acquired 2l 51 percent of Kylie Cosmetics’ shares for $ 600 million in late 2019, Forbes reported.
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When Kylie and Coty they reached a commercial-financial agreement, Seed Beauty He would have warned Kylie that he would not reveal trade secrets, however, neither the minor of the Kardashian-Jenner clan nor his team gave them any concrete guarantees about the safety of their custom business model.
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While for his part, Seed Beauty fear yes Coty acquires Kim’s signature, his valuable information is at even greater risk of disclosure.