The 25-year-old supermodel joins the celebrity roster with her own brand of tequila.
Kendall wasn’t going to lag behind her sisters with her successful clothing and cosmetic brands, which is why she just announced the launch of her own brand of the quintessential Mexican drink, Tequila 818.
The “Keeping Up with the Kardashians” star has been secretly working on the project for almost 4 years, and is looking to build his own empire with this liquor.
“For almost 4 years I have been on a journey to create the best tasting tequila,” Jenner wrote on her Instagram. “After dozens of blind tasting tests, trips to our distillery, participating in global tasting competitions anonymously and WINNING … 3.5 years later, I think we have done it,” he added.
Tequila derives its name from the telephone code for the Los Angeles area where the model resides, 818, and comes in three presentations: Blanco, Reposado and Añejo.
Her close circle has been very supportive and enthusiastic about her. His mother, Kris Jenner, gave him a big compliment on Instagram: “Kenny! I am so proud of you and the years of work and love you have put into @ drink818! I am so excited about this !!! Everyone follow @ drink818 NOW !! “
However, Kendall has been strongly criticized on social networks, where she has been accused of “cultural appropriation” and has been branded as “colonizer” without any knowledge or notion of Mexican culture.
Despite this, Kendall is not the only non-Mexican celebrity with her own brand of tequila, and celebrities like George Clooney and “The Rock” have not faced any criticism.
Take a look at the celebrities who have their own tequila, there are many more than you think!
Kendall shared a couple of videos on her Instagram, where she tasted two of her Tequila 818 presentations.
In another video, Kendall makes a grand entrance with her tequila and her friends receive her very excited.
In the Instagram post, he also shared the Ultimate Spirits Challenge scorecard, and according to the judge, it was the best tequila of 2020.
“We don’t know what it looks like, who makes it or how to put our hands in a bottle. Of course, if you can get a bottle, definitely go for it. Then slide a glass towards us, ”says the scorecard.
Recently, the plant needed to make tequila, the blue agave, has been affected by over-agriculture, requiring the use of more pesticides and herbicides to protect the plant, which means more labor.
The exact date of when the Tequila 818 will be on sale is not well known, but Kendall says it will be very soon. Health!