The Pokémon Company International gave the official starting signal to the celebrations for the 25th anniversary of the iconic Japanese franchise through a commemorative video that reviews the history of the saga in video games, anime, film and various promotional products. Said clip closes anticipating a collaboration with the pop star Katy Perry.
In a press release, The Pokémon Company International reported that, in partnership with Universal Music Group (UMG), they are working with some of the biggest names in the music industry, from emerging artists to award-winning international stars, to create a program. They have titled “P25 Music,” which will include events and other collaborations.
More details about Katy Perry’s participation and the rest of the “P25 Music” program will be revealed throughout the year.
“Pokémon has been a constant in my life, from playing the original video games on my Game Boy, or trading Pokémon trading cards at lunch, to catching Pokémon on the street with Pokémon GO. I even visited the Pokémon Cafe in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy over the last 25 years, and to see it evolve in ways that it has brought that kind of electric joy to the children in my life and around the world. ” stated Katy Perry.
Pokémon has its origin in the RPG game Pocket Monsters in its versions: Red, Green and Blue, created by Satoshi Tajiri for the Game Boy and released to the Japanese market in 1996. These laid the foundations for a multi-million dollar franchise that has inspired numerous video games, applications mobiles, an anime series with over 1,100 episodes aired since 1997, 23 animated feature films, a Hollywood live-action movie and tons of merchandise.
The details revealed today are just a fraction of what fans can expect for the 25th anniversary celebrations. The Pokémon Company International will collaborate with brands such as Build-A-Bear Workshop, General Mills, Levi’s or McDonald’s, in addition to launching special products through companies such as Jazwares, Scholastic, Mattel, Funko, PowerA and The Wand Company. There are also plans underway within animation, video games and mobile games such as Pokémon GO or Pokémon Masters EX.
“In Katy Perry, we see a Pokémon kindred spirit, whose world is bright, fun and encouraging. Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned, ”added Colin Palmer, Vice President of Marketing, The Pokémon Company International .
For more details you can visit the official website of the 25th anniversary of Pokémon in the following LINK.
Katy Perry pokémon
Gustavo Pineda I write about film, television and anime at Cine PREMIERE