With a way of a regrowth in Mexico, some entities of the Mexican Republic decided to return to a red light, and with this came new restrictions that put all points of sale and establishments in the spotlight. The companies of Salinas Pliego returned to give what to talk about.
The complaint was now signed by the governor of Chihuahua, Javier Corral Jurado, who assured that Grupo Salinas companies, owned by businessman Ricardo Salinas Pliego, have challenged the authorities of the entity’s Health Secretariat, by not complying with the new restrictions related to the hours of operation.
After making these statements known, the official assured that the Banco Azteca branch, located at 214 Aldama avenue, in the Centro neighborhood, in the state capital was closed for violating the violate the 120/2020 and 127/2020 agreements, issued by the State Executive.
Additionally, from his social networks, Corral assured that “andThe disinformation campaign is deplorable and vile lies that all this week he has launched against the Government of the state of Chihuahua, through the news broadcasts that it transmits on two of its channels ADN 40 and TV Azteca, all as a result of said sanctions (…) refuse to collaborate, in the midst of this pandemic”, Highlighting a report by the aforementioned television stations in which they accuse the government of having used the public force to close the aforementioned bank branch and subdue the clients who wanted to dispose of their money.
The disinformation and vile lies campaign that @ adn40 and @azteca have launched this week through their newscasts is deplorable. The companies of @groupsalinas, among which this television station is found, refuse to collaborate, in the midst of this pandemic. (I open the thread) pic.twitter.com/lYzoa4iFIP
– Javier Corral Jurado (@Javier_Corral) November 15, 2020
Faced with the strong statements of the president of Chihuahua, Salinas Pliego decided to reply from his networks with a forceful message:
“Good morning #GobernadorcilloCorral, I had not seen your tweets, yesterday I was all day rescuing dogs, cats, supporting people and enjoying my weekend. Instead of looking for a lawsuit, get to work and give the people of Chihuahua back their guarantees and freedom”.
The response has generated all kinds of reactions, where while some stop the position of the businessman, others have been against, recalling the complaints that in previous months were part of the conversation around the Salinas Pliego businesses, where He claimed that his companies did not follow the measures and put their employees at risk.
Good morning #GobernadorcilloCorral, I had not seen your tweets, yesterday I was all day rescuing dogs, cats, supporting people and enjoying my weekend 😌
Instead of seeking a lawsuit, get to work and give the people of Chihuahua back their guarantees and freedom. 😜 https://t.co/4E2gnV1UaN pic.twitter.com/tqo50Hnw3h
– Ricardo Salinas Pliego (@RicardoBSalinas) November 16, 2020
Beyond the controversies unleashed by the responses, the truth is that for the Salinas Pliego brands, this type of response might not be the best move at least in terms of reputation.
And it is that the consumer has made it clear that seeing their firms involved with political issues or characters is not something they applaud.
A study signed by 4A claimed that although 67 percent of marketers believe that changing values are making brands more interested in corporate responsibility and values-based marketing, 58 percent of consumers were not. agreed that brands involved their marketing strategies with political issues.
However, it is true that audiences do not want companies or CEOs to be silent on issues of social interest.
The findings of an investigation signed by Sprout Social, estimated that two-thirds of consumers believe that it is important for brands to take public positions on issues such as immigration, civil rights and race relations. In fact, 58 percent of those surveyed consider that companies and their commercial firms should share their positions on the matter on social networks, while 61 percent say that it is extremely important that this happens.
Right now, only the consumer will be the one who will be able to define whether the position taken by Salinas Pliego for a few months around the policy will have an impact on the reputation of their firms.