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‘It’s noon now’ lengthens “Fresh” thanks to its good audience data

Since Telecinco decided three years ago to bet on the gathering before the news with ‘It’s already noon’, your audience data has been progressively improving. It is not surprising, therefore, that the chain has decided to increase the duration of the « Fresh » section by a total of 15 minutes, where issues related to the world of the heart are discussed, with collaborators related to that area.

Sonsoles Ónega in ‘It’s already noon’

During the month of February, the program led by Sonsoles Ónega has been adding minutes to this section for its proper functioning, reaching a duration of up to 30 minutes. The issues related to the heart and the reality of the chain appeal to viewers and this is evident in its rising audience curve.

The « Fresh » stage of ‘Ya es noon’ manages to add some 600,000 spectators roughly compared to viewers who started out by following the show, based on data from Dos30 ‘. Undoubtedly, it is good news, because this gathering is the most watched ahead of ‘Al rojo vivo’ and ‘Las cosas clear’, although the leading format of its strip continues to be ‘The roulette of luck’.

Good substitute for ‘Change me’

‘It’s already noon’ arrived with the mission of improving the audience data of its predecessors in the strip: ‘Women and men and vice versa’ and ‘Change me’. When the dating show moved to Cuatro, the styling space increased its duration and went live. However, the changes were not to the viewer’s liking and ended up being canceled to welcome Sonsoles Ónega, a good decision if you look at the data.