The insurance company and the energy drinks team in F1 signed a collaboration agreement in advertising for the 2021 season of the highest category.
The relationship between the two firms is not new, since in 2018 they had already worked together for the 2018 season, when the name INTERprotección appeared on the cars for some races, as was the case with the United States Grand Prix.
Christian Horner, manager of the Austrian team; noted “We are happy to welcome INTERprotección back to the Red Bull Racing family. A few years ago, they became our first Mexican partner and we are very proud to have them with us again, because a fascinating 2021 season is coming. Always We have enjoyed a strong following in Latin America, and with the addition of Checo to our lineup, more than ever we are attracting more support from Mexico. We are very excited to have a brand like INTERprotection on board. ”
For its part; Juan Ignacio Casanueva, CEO of INTERprotección, commented: “We are honored to be partners of Red Bull Racing. We share with the team the passion to take on challenges and turn them into opportunities and triumphs. 2021 is the perfect year to revolutionize our strategic alliance. We are here. confident that together with Checo Pérez, whom we have supported in the last 10 years, we will achieve many victories and confirm our leadership in our own scenarios “.
Since its foundation in 1978 and until now, INTERprotección has registered 20 million individual policies and more than 5,000 corporate clients. Recently, it launched its digital insurance platform, updating the way users protect their assets.