07/21/2021 at 7:02 PM CEST
Inter start a new era, announcing a new sponsor after wearing the Pirelli jersey since 1995. The technological platform Socios.com will be the one who will occupy the front of the Inter Milan shirt, Italian Serie A champion, for the 2021-2022 season, as reported by the Milanese team on Wednesday.
👕 | A NEW AGE
Passion evolves. Prepare for the change. We introduce you to @socios, the new sponsor in our T-shirt and Fan Token partner. #IMMORETHANAFAN | $ INTER ⚡ $ CHZ
– Inter 🏆🇮🇹 (@Inter_es) July 21, 2021
It is the world leader of the ‘blockchain’, the providers of blockchain technology in the sports and entertainment industry, and that the club has already notified on social networks: “Inter announce an important new collaboration with ‘Chiliz $ CHZ.
“Through this sponsorship, the club will promote the cryptocurrency $ INTER on its shirt, which will soon be launched on the market.“explained the set in an official note. “Socios.com, the new main global sponsor of the ‘Nerazzurri’ jersey, will become a digital forum for Inter fans“he added.
After announcing last March the breakdown of the historic pairing with Pirelli, which had lasted for 26 years, Inter shows its reconstruction by sealing an agreement with the Maltese company Chilliz, which has already developed this project with other Spanish clubs such as Valencia, Barcelona or Atlético de Madrid, or Europeans such as Paris Saint-Germain, Juventus, Milan or Manchester City.
Inter joins Valencia in this way, which will also wear the Socios.com brand on its shirt, a technology company that offers various clubs the possibility of promoting contests and voting among their fans, and which has also created digital cryptocurrencies for some of them.
These digital assets, which can be exchanged on the market and whose authenticity is based on blockchain technology, will go on sale and will allow their owners to have discounts at the club, access promotions, participate in surveys on team matters or access different types of experiences, Inter reported.