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Instagram launches search function and saves user time

Instagram is embracing features that have proven useful on other platforms, such as search capability.

“The search is limited to topics of general interest and keywords that are within the guidelines of the Instagram community.”

In Mexico, Instagram accumulated 22 million monthly active users until January 2019.

The 3. 4 percent of young people list the mighty Snapchat as your favorite social app, followed by 29 percent what choose TikTok and moved to third place is now Instagram, with 25 percent. The social network must make more effort to remain in the preference of digital users, especially in the face of original proposals such as those that surpass it in the face of new generations.

Before this panorama, Instagram is embracing features that have proven useful across other platforms, such as keyword search capabilities. Users were wasting time searching for certain publications or messages by uploading or descending between their publications, until they found them, now in six English-speaking countries, including the United Kingdom, United States, Ireland and Canada, they will be able to search the platform using keywords .

These updates usually precede the arrival of the functions in the other regions where it operates, such as the Latin American card. Currently you can only search for hashtags or accounts by keywords, but those countries will already allow people to search for keywords on their own, even if a specific hashtag is missing.

However, it’s unclear how the service determines what a post is about, but a company spokesperson says the team considers “a number of factors,” including “type of content, captions, when it was posted” and more. to display relevant results.

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It also uses machine learning to “find the highest quality content that is relevant to you.” For now, only posts from the grid will be displayed.

This is a relatively big change for pop-up content. Instagram has always been frustratingly limited in giving people the ability to find the posts they really want.

“The search is limited to topics of general interest and keywords that are within the guidelines of the Instagram community,” says the spokesperson.

But now it seems that they will try to correct that weakness that leaves them so much from the experience that can be had on platforms such as WhatsApp or Twitter. Even so, it is an important change, especially considering that, in the world, Instagram is the sixth most popular social network, with around 1 billion users. In Mexico, Instagram accumulated 22 million monthly active users until January 2019, according to DataReportal figures, projected by Statista.