When it comes to inspiring at the corporate level, usually the image that comes to mind is that of an organization becoming a role model for others.
To take an organization to that level of push with those who work hand in hand, then keep these three points in mind:
Develop a practical reading of your community
Seeking to understand people behind a desk or through focus group analysis is often not a realistic picture of the group you want to reach. It’s like trying to study the behavior of animals in captivity and believing that they would behave the same way in the wild.
It is possible to find a corporate purpose by understanding the role we can play in people’s lives, rather than their opinions. Making them want to take action on a special issue, take action and join your movement, it is necessary to observe how they live and what they do, rather than listen to what they say they do.
Explain your reason for being
What is the most important purpose that your company can, beyond making money? What role does it play in improving the lives of people and their communities?
In fact, when the purposes of many organizations are read, it is common to find that they are very functional in concept or very emotional, but in any case, they never clarify what their reason for being in the world is, because they are usually adorned with very corporate language. nice, but ineffective or simply not true.
Measure the duration of the purpose
The energy and excitement can fade over time. Having this clarified is essential to recognize if we are truly facing a purpose or a temporary project. It is then worth asking, for example: will this continue to be the company’s purpose in two years’ time?
According to the research done by Scott Goodson and Chip Walker, both writers, entrepreneurs and researchers from the corporate world, the time barrier to cross to know if we are facing a purpose is 18 months.
Unquestionably, it takes a lot of humility to understand and appreciate that employees and clients are the spokespersons and translators of that message that the company wants to give.
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