Dec 1 (.) – Amazon.com Inc said on Tuesday that independent companies on its platform crossed the $ 4.8 billion mark in global sales on the Black Friday to Cyber Monday discount weekend, an uptick. 60% compared to a year ago.
It is the first signal about the performance of online purchases at the end of the year. Amazon said that more than 71,000 small and medium-sized businesses worldwide have surpassed the $ 100,000 mark in sales so far this holiday season.
But the Seattle-based company did not provide a breakdown of its US sales, its own figures over the weekend, or the result of the two days of deep discounts after Thanksgiving, claiming only that it had a of its most successful seasons in history.
The latest industry estimates showed that Cyber Monday was on track to become a record-breaking US sales day, generating as much as $ 11.4 billion, as the COVID-19 pandemic led consumers to stay in their homes and use internet platforms for their consumer needs.
The robust performance comes despite nearly two months of Amazon deals since it held the Prime Day promotions event in October, when retailers tried to make up for losses from coronavirus-driven store and mall closures.
Estimates from Adobe Analytics showed that the final amount of sales after Thanksgiving this year will reach between $ 10.8 billion and $ 11.4 billion.
While the figure is down from the previous estimate of up to $ 12.7 billion, it would still surpass this year’s Black Friday, which hit $ 9 billion, the largest single-day online sales in history. (Reporting by Aakriti Bhalla and Patrick Graham in Bengaluru. Edited in Spanish by Marion Giraldo)