At the end of last month, the YouTube channel TwinsthenewTrend released a video in which his two administrators – 22-year-old American twins – listen to In the Air Tonight for the first time. At the time of the emblematic intervention of the drummer (in the middle of the song), the boys reacted in a way that has gone viral on social networks … and that apparently the viral video has made « In the Air Tonight » become a hit within iTunes in recent days.

The actress Jurnee Smollett (Birds of prey) was one of the Twitter users who gladly spread the viral video with the reaction to « In The Air Tonight » by the brothers:

This is how I am every time I hear this song! Don’t fall asleep with Phil Collins. Makes you wait forever before dropping the beat. And he is too good when he does it… », writes the actor.

According to Variety, In the Air Tonight it currently ranks third in iTunes sales, only behind new releases WAP (Cardi B ft. Megan Thee Stallion) and Beers and Sunshine (Darius Rucker). Likewise, the site clarifies that it is not a one-day phenomenon because – according to official statistics – the single originally released in the 1980s was the fourth best-selling song in the first week of August 2020 (In July, it was still at number 185).

The proximity of the unusual success of « In The Air Tonight » with the viral video of reaction of TwinsthenewTrend it allows to suppose that the first was a consequence of the second. Pure video is by itself a success, having accumulated more than 3.2 million views in two weeks.

« He [Collins] He said ‘I feel like you are all falling asleep, let’s wake you up!’, the twins say in the audiovisual, once the drum segment has started. «It was cold the way he did it, I won’t lie to you, that’s where he caught me […] I’ve never seen anyone drop the beat until three minutes into a song! « 

In the Air Tonight was featured on the debut solo album Face Value (1981) by British singer and drummer Phil Collins. One of the filmic uses given to the song that we remember the most occurred in the comedy What happened yesterday? (2009), in a scene where Mike Tyson « drops the beat » by knocking out the unsuspecting Alan (Zach Galifianakis).

In the Air Tonight itunes Phil Collins video youtube

Toño Guzmán I have a very bad memory. Out of solidarity with my memories, I choose to lose myself too. Preferably in a movie theater.