Four months on the podium, Huawei has been a world leader in sales since April, ousting Samsung from that first place it has held for a long time. A new report by Canalys confirms this change in the ranking, but questions the durability of this new world order.
Until this year Samsung reigned in mobile sales worldwide, however Huawei has managed to take that position away from it during that second quarter of 2020. The Chinese company has sold 55.8 million devices, a figure that has earned him that rise in the ranking, but not without noticing the drop in sales due to the pandemic.
Canalys explains in its report on the second quarter of 2020 that Huawei’s sales have fallen 5% over the same period last year. Samsung, now second on the list, has sold 53.7 million phones, 30% less than in the second quarter of 2019.
The pandemic and the months of quarantine have taken their toll on both brands, although not in the same way. This would be explained, in part, because 70% of Huawei’s sales come from the Chinese market It was no longer confined in this quarter, while the international market began to be confined in these months, affecting the sales of Samsung and Apple.
If you are curious to know how Huawei has become one of the most important technology companies in the world, pay attention because we are going to review the 33-year history of the Chinese company.
For this reason, Canalys experts find it difficult for Huawei to retain that first place for a long time while its international sales are falling. In Europe, a key region for Huawei, the smartphone market share of the company fell sharply to 16% in the second quarter compared to 22% in the same period in 2019, according to Counterpoint Research. In this continent, it ranks third, behind Samsung and Apple.
This also demonstrates the strength of the Chinese market, the second largest economy in the world, which is betting on national brands, especially since the trade war between the United States and China began. “The strength in China alone will not be enough to keep Huawei on top once the world economy begins to recover,” they explain in the Canalys report.
Not everything is the fault of the pandemic or political disputes, Huawei also has to face the appearance of new brands. For example, in the European market, Xiaomi has experienced a sales growth of 13% in this second quarter compared to the 6% increase it achieved in the same period of 2019, according to Counterpoint Research.
Despite the fluctuations that the economy is undergoing with the current health situation and the continued pressure from the United States, Huawei continues to resist and its mobiles are still the best in the market. Both the more premium models like the P40 Pro, as the most competitively priced models are very well received.