Hotels at the limit: only 8% are open and occupancy does not reach 15% on average

Only 8% of the national hotel plant is open and occupancy does not reach 15% on average. This is the dramatic situation that the hotel sector is going through due to the coronavirus pandemic and which has been confirmed by the President of the Instituto Tecnológico Hotelero (ITH) and the Tourism Board, Juan Molas.

In addition, Molas has also confirmed that there are 100,000 bars closed or that a total of 270,000 have disappeared, in addition to 5,400 travel agencies out of a total of 9,000 that exist throughout the national territory, during his speech at the inauguration of the ITH Innovation Summit 2020.

“We need to work together, sharing experiences and knowledge so that we can face these difficult moments for the sector in the best possible way,” said Molas.

In addition, it has once again demanded from the Government the “urgent need” to resolve the safe air corridors as soon as possible, as well as the tests and controls so that tourists can visit Spain “freely and at the lowest cost.”

And it is that as Molas has criticized, the Government insists that only PCR tests are accepted instead of antigen tests or serological tests and has asked that the Spanish Executive harmonize “urgently” with the European Union this issue.

«It is essential that Spain exerts its diplomatic influence at the highest level. It is time to exercise high politics and put aside the spectacle that we are living and suffering from by the vast majority of political representatives, ”Molas criticized.

In this same sense, the president of the Spanish Confederation of Hotels and Tourist Accommodation (Cehat), Jorge Marichal, has demanded that, as the Canary Islands decreed at first, antigen tests be included to be able to enter Spain and that they become agreement within the scope of the European Union “which is the one that is truly leaving functions during this pandemic,” as he pointed out.

Hotel concentration

The hotel sector Spanish believes that the pandemic will accelerate business concentration processes in an environment in which the strength of the union will become “essential” and in which they demand short-term aid solutions to ensure that companies survive, using the economic resources that will come from Europe for a reconstruction of the sector model in the longer term.

The experts agreed to ensure that both social, economic and environmental sustainability will be something that companies must incorporate into their business structure, because in addition the client will demand it more and more.

“Both innovation and sustainability have to be incorporated into the business strategy at the first level, in order to be more competitive, effective and attractive for the customer,” said the president of Ilunion Hotels, José Ángel Preciados.

For this reason, the pandemic will mean, in the opinion of the president and founder of Room Mate, Kike Sarasola, that companies that want to survive through European aid will have no choice but to accept that they have to incorporate digitization and sustainability into their DNA. .

Mobility drops 20% in summer

The absence of tourists and mobility limitations are directly impacting the hotel business. On mobility, the data published this Wednesday by the INE (National Institute of Statistics) reveals that movements to holiday destinations in Summer 2020 were overall 20.0% lower than 2019.

Specifically, the study carried out from the positioning of mobile phones reveals that after the end of the first state of alarm, on Wednesday June 24, 2020 -a normal working day-, 19.4% of the population left their area of ​​?? residence during the central hours of the day, possibly to go to work or study, in a different area. They are almost 10 points less than in November 2019, before the pandemic, when this percentage
it was 29.2%.

Since the end of June of this year, the percentage of the population leaving their area of ​​residence has ranged between 18.3% and 22.2% for a working day (Wednesday) during working hours. Although it should be noted that during the last weeks of October and November the trend has been downward.

While in November 2019 in some mobility areas the percentage of the population leaving their area of ​​residence exceeded 70% in some areas, on November 11, 2020, the greatest exodus only exceeded 40.0% in some neighborhoods of Sant Boi de Llobregat (46.8%), Alcoy / Alcoi (44.7%) or Barcelona (43.7%).

The two areas that received the most population daily in November 2019 (Alcobendas, with more than 60,000, and Ciudad Universitaria de Madrid, with 49,000) have ceased to be the main recipients of population in Spain (now they receive 24,000 and 22,000 people, respectively). ), possibly due to the promotion of teleworking in one case and online training in another. The areas that received the most population on a daily basis in November 2020 were in Elche, Madrid and Barcelona. In all of them the inflows exceeded 23,000 people, figures that, however, were around 36% lower than those received in November 2019.