in

H&M launches its Studio 2021 collection on sale with garments full of design and extra waste of style

A few weeks ago H&M presented its Studio 2021 collection with a wonderful campaign where Veronika Heilbrunner or Julia Sarr-Jamois took the leading role. Under the name of «Treasure Forever», this collection was created with adventure in mind and self-expression. It comes imbued with the spirit of seizing the explorers’ day in search of treasures, paying homage to fantasies and to fairy tales. Today the brand has put these designs on sale where neon colors gain prominence.

Studio Collection. Transparent shirt in loose fabric with fringes. Straight model with an oversized V-neck, pearly buttons on the front and long trumpet sleeves.

Studio Collection. Sunglasses with metal frames and polarized lenses with UV protection. Polarized lenses offer sharper colors and better contrast while eliminating reflections. They are delivered in a printed sleeve with drawstring.

A collection that would make Jack Sparrow himself fall in love

It is inevitable to think of Captain McCallister (The Simpson) and his mythical « Arrrr » when viewing this selection of products. Endless proposals full of fantasy are inspired by the seabed like the great barrier reef and become an ode to sustainability when made with materials of sustainable origin.

Studio Collection. Oversized sweater in soft jacquard knit made of organic cotton and recycled cotton. Slightly short model with a round neck, heavily dropped shoulders and extra long sleeves. Ribbed trim on neckline, cuffs and hem.

Studio Collection. Engraved synthetic leather sandals with Piñatex® metallic coating. Finger strap with two tassels on the front and thin straps to tie around the ankle. Rubber soles. Heel 5 cm.

The firm has used a fluorine color palette such as coral orange and neon yellow, inspired by treasures and aquatic creatures. This is balanced with more neutral tones such as beige and black.

Studio Collection. Spacious organic cotton shirt with a V-neck and pearly buttons on the front and cuffs. Straight model with extra long sleeves, dropped shoulders and double cuffs. Pleats on the back and slightly rounded hem.

Studio Collection. Soft leather pirate pants. High-waisted model with a visible zip at the front, a safety button on one side of the waistband, front pockets with wide edges, back pockets and straight legs. Lined.

Studio Collection. Recycled acrylic pearl body chain with partially recycled metal chain. Preformed cups and neck and waist closure.

Studio Collection. Vegea ™ synthetic leather thigh high boots with round toe and side zip. Satin lining and insoles. Rubber soles. Heel approx. 7 cm.

According to Ann-Sofie Johansson, Creative Advisor at H&M,

The muse of the SS21 collection finds adventure and fantasy in everyday life. The collection is a concise edition of optimistic looks in which to feel comfortable and confident. Versatile silhouettes go hand-in-hand with solid tailoring to create fun pieces for our customers to treasure forever.

Studio Collection. Voluminous blouse with slight shine. Model with a deep V-neckline, a slightly fitted waist and gathered ruffles at the front and back. Long puffed sleeves with gathered shoulders and decorative ruffles. Ruffled hem with flight, somewhat longer at the front. Made of partially recycled polyester.

Studio Collection. Soft Naia ™ Renew fiber corset top with open bust to wear as a complement to your outfit. Adjustable closure with concealed hook under the bust, decorative double stitching in front and back, and rounded hem.

Studio Collection. Soft leather pirate pants. High-waisted model with a visible zip at the front, a safety button on one side of the waistband, front pockets with wide edges, back pockets and straight legs. Lined.

Studio Collection. Vegea ™ synthetic leather thigh high boots with round toe and side zip. Satin lining and insoles. Rubber soles. Heel approx. 7 cm.

Angelica Grimborg, Concept Designer at H&M Studio, added that

We wanted to capture the attitude of a confident and expressive explorer, so there are a lot of daring pieces with underwater references. The fringed skirt feels almost like an octopus, while the trimmed painted leather jacket is a modern take on a maritime classic. Likewise, we added elements, such as tendril curls and ragged buttons, to make the pieces feel like they were pulled out of the ocean.

Studio Collection. Single-breasted blazer in fabric with a slight shine. Model with a fitted waist, peak lapels and a pearl button on the front. Top pocket, welt flap pockets on the front, one inside pocket, pearl buttons on the cuffs and double slit on the back. Satin lining.

Studio Collection. Engraved synthetic leather sandals with Piñatex® metallic coating. Finger strap with two tassels on the front and thin straps to tie around the ankle. Rubber soles. Heel 5 cm.

This collection is already available from today in the online store (as well as selected stores).

Note: some of the links posted here are from affiliates. Despite this, none of the articles mentioned have been proposed either by the brands or by the stores, their introduction being a unique decision of the team of editors.

Photos | H&M