Christian Seifert, executive director of the German Football League, has harshly criticized the big Spanish clubs, in reference to FC Barcelona, Real Madrid and Atlético de Madrid, for being “money-burning machines”, whose interest in creating a European Super League on the fringes of the current Champions League is fueled by its own commercial failures.
Seifert, maintains that the impulse for the rupture that the Super League would suppose in European football comes from Spain and some of the “superclubs” of the continent, although he did not give names.
The promoter of the break-up plan, according to various sources, is the president of Real Madrid, Florentino Pérez, along with several English clubs, while the former president of Barcelona, Josep Maria Bartomeu, revealed that he had joined the Super League when he resigned in October.
Proposes a sustainable business model
“The brutal truth is that some of these so-called superclubs are in fact poorly managed money-burning machines that could not, in a decade of incredible growth, come close to a business model in any sustainable way,” Seifert told the Times Financial Summit. Business of Football.
If I were an investor, I would ask if they are the right partners
“If I were an investor, I would ask if they are the right partners,” Seifert added, suggesting that the money supposedly offered to clubs to join such a breakout is unlikely to solve their financial problems.
They gon ‘burn this money, just like the last few years
“In the end they are going to burn this money, as they have burned it in recent years. They should think about developing a sustainable business model, salary caps, ”Seifert advised.
Likewise, the leader of the German League considers that European football needs to analyze with the European Union whether it is feasible to introduce a salary cap system to keep costs under control.
The reform of the Champions, lesser evil
While he does not fully endorse UEFA’s proposals to reform the Champions League, Seifert understands the need to find a system to prevent the Super League threat from becoming a reality.
Finally, he revealed that 40 investment and private equity companies have shown interest to the Bundesliga in investing in a new vehicle to handle the international broadcasting rights of the German championship and other commercial activities.