One of the most traditional technology businesses but also the most competitive is that of Pc. This market of continuous fluctuations and guided by seasonality, has lived through some complicated years in which manufacturers have had to reinvent products to adapt to the new needs of consumers and companies.
However, the latest segment data points to a historic comeback. In Western Europe, for example, sales had the largest increase in 22 years with the laptop as the main ally for this rise.
These teams have been transformed in their decades of life and so have the companies that sold them. Some have known how to adapt and others have preferred to turn to other niches with greater profitability or where they saw more potential. In the latter we look at this article.
Toshiba has been the last manufacturer to decide to exit the PC market. His decision, which has been known for a long time, has not subtracted a new competitor. This area has been taken over by Sharp which, under the umbrella of the Foxconn conglomerate, has created the Dynabook brand.
The manufacturer that developed and marketed the world’s first laptop in 1985 closes a stage. Now it will focus on semiconductors, storage, energy, infrastructure and digital solutions.
7 years ago, in 2014, Sony decided to exit the PC market by selling its VAIO division to a group of investors from its native country, Japan Industrial Partners, who have continued to market equipment. A moment in which Toshiba, paradoxically, Toshiba aspired to fill the gap that Sony was going to leave.
Thus, Sony began to focus on its entertainment businesses with the PlayStation at the forefront and technology with smartphones, cameras and sound.
We have to go much further back in time, specifically to 2004, to find the $ 1.75 billion transaction for which IBM sold its PC and notebook business to Lenovo. An operation with which the blue giant ceased to be the most traditional manufacturer in this segment and the one that practically created the history of computers that later came to see personal computers.
With this acquisition, Lenovo managed to take flight and become one of the leading manufacturers in the segment, first or second, depending on the country and time, worldwide.
Although IT history shows time and again that there is nothing written, the truth is that today there are several clear questions. On the one hand, the PC business has been concentrated in three main brands: HP, Lenovo and, a little behind, Dell take most of the share. A dominant trio that sets the pace of the market.
Also, the laptop has become the best-selling model. Both consumers and companies have discovered the beauty of these computers that have been improving specifications until reaching very interesting ranges of use. The potential of niches cannot be ignored either. Gaming or work related to design demand very specific equipment in which the demand is on the rise.
All this can be seen in the data that, after a few complicated years at the global level, go back. For 2020, it is expected that, despite the global crisis, shipments will grow by 3.3%.
Image | Pontus Wellgraf