These are the facts that marketing, advertising and media specialists should master before starting this Wednesday:

CES 2021

One of the few major events that did succeed this year, but which will feature major changes for its next edition. The Consumer Electronics Show (CES 2021) in Las Vegas, an event in which technology companies start the year with some of the main innovations that consumers can expect now will be a convention via streaming. This was confirmed by the Consumer Technology Association (CTA) on Tuesday, arguing that they consider this to be the only way they can protect attendees during the pandemic.

Jaguar Land Rover

The British luxury car maker announced major changes to Ive board of directors. Specifically, it was said that Thierry Bolloré was appointed as the new CEO of Jaguar Land Rover, effective as of September 10, 2020. In this regard, the company noted that Bolloré has extensive experience in the automotive business, having collaborated in firms like Renault and Faurecia. Jaguar Land Rover is known the world over for its unrivaled brand heritage, exquisite design and deep engineering integrity. It will be a privilege to lead this fantastic company through what continues to be the most challenging time for our generation, ”said the new CEO of Jaguar Land Rover.

Volkswagen

One of the great challenges that Volkswagen has faced in recent years is to repair the damage to the corporate and brand image by the ‘dieselgate’. Well, the German firm has been implementing changes and taking actions to achieve it for some time. One of them is the payment of $ 9.8 billion to consumers in the United States who were affected by this situation. This was confirmed this week by the Federal Trade Commission (FTC), according to a recent . report, which also indicates that Volkswagen agreed to offer to buy back or repair more than 550,000 polluting diesel vehicles in that country.

Circus

The multicultural agency introduced Sergio Escamilla as managing director, who will be part of the local team creatively led by Dauquen Chabeldín to head the largest Circus office in Latin America. He is a professional with a long history, he has more than 20 years of experience strategically leading projects for advertisers such as Coca-Cola, Diageo and ABInBev in Latin America. He has also collaborated with BMC Strategic Innovation and worked in innovation consulting for global companies such as Twitter, Bimbo and Google, among others.

Amazon, Apple, Facebook, Google

Also popularly known as GAFA, America’s top tech companies face scrutiny for possible monopolistic practices. For this reason, this Wednesday, his Amazon CEOs, Jeff Bezos, Apple, Tim Cook, Facebook, Mark Zuckerberg and Alphabet, Sundar Pichai, will appear before the antitrust subcommittee of the House of Representatives for a hearing in which they will respond Legislators’ questions about digital competition and dominance in their respective fields of action, while seeking to defend that they comply with industry rules and do not abuse their size or market power to dominate or eliminate their competitors. The audiences will be via streaming to respect social distance.

The announcement of the day

Advertiser: McDonald’s
Agency: DDB
Campaign: The Kiwiburger Song 2020
Country: New Zealand

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