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Recently, and with cases like those of Peter Moore, it seems that at an executive level it is only a matter of taking a step from professional sports to video games and vice versa, and in the case of Activision Blizzard there is important information as a manager of the Major Leagues He is already part of the company to contribute his experience in sports and entertainment.
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Through a post on his official Twitter account, Bobby Kotick, CEO of Activision Blizzard, reported that Tony Petitti, former business and media commissioner of Majo League Baseball, has joined the video game company and is now president of the Sports and Entertainment division. According to the manager, Petitti’s arrival is justified by the great results he has obtained in the past and by the talent he has to lead these areas, which is recognized by team owners, executives, the media and fans.
I look forward to Tony Petitti joining @ATVI_AB as President of Sports & Entertainment. His success in media & as Deputy Commissioner and COO of @MLB is the perfect blend of skills to help us realize our aspirations for #esports and our related businesses. https://t.co/uivVa7RhnO
– Bobby Kotick (@BobbyKotick) August 10, 2020
This new executive acquisition by Activision Blizzard is due to the strategy that the company has in the field of esports, since leagues such as Overwatch League and Call of Duty League have been inspired by the organization and structure of North American professional sports. Hence, a manager like Petitti is of interest, especially after having directed an important area in one of the most successful and lucrative professional leagues in the United States.
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