Training entrepreneurs and building companies. This is the proposal of the Link School of Business, a business school that landed in São Paulo and starts its first class of students in August 2020. In the curriculum, entrepreneurship subjects put together the proposal to train college administrators and members . The idea of creating a Business Administration course that would go deeper into aspects of entrepreneurship came from business administrator Alvaro Schocair, after working with business models from American schools.
“I followed the process here and some things caught our attention. The first is the fact that our schools are very apart from the job market. You have a building that is basically a school and you have nothing to do with companies” says Schocair, Estadão. “Another thing that we noticed was the lack of innovation. Here in local schools, we saw old teachers giving classes in an old way, so very little innovative process, with little technology.”
Link’s particularities begin with the selection system – “here we even avoid the entrance exam”, says Schocair. According to the founder, one of the purposes of the institution is to select students with greater affinity for the purpose of running a company and building or leveraging its business. For this, a process based on interviews and activities aimed at the business world was the form of entry adopted, in partnership with XP Investimentos, Google, Ambev and Stone.
In classes, scheduled to start on August 3 – in person or over the internet, depending on the progress of the pandemic – the initial class of 50 students will be supported by Google For Education and applied technologies. The full-time timetable will allow students to divide their routine between classrooms, in business tool disciplines, for example.
Schocair also states that, in the afternoon, students will attend a kind of accelerator, called by the institution of a venture lab, to start or structure their own companies during graduation. Despite the uncertainty regarding the return of activities due to the coronavirus pandemic, the school’s founder says that the institution is ready to begin its activities.
“If we need to start only in digital, we will start in the same way that good schools had to adapt. We have the advantage that we don’t need to adapt anyone, we were born that way. Teachers are prepared, Google has been training us for 4 or 5 months. Even before the pandemic, we already had the remote program, which could be given “.
Another differential of the faculty is the international program in partnership with institutions such as the universities of Stanford, Disney, London School, Tel Aviv, Harvard and Shanghai. Schocair says that, even, a mandatory part of the curriculum must be completed in one of the institutions outside the country.
“The international program that we have here involves classes from foreign institutions. Three of these programs are classes given by professors from these universities exclusively for Link students. The Disney, Tel Aviv and Shanghai programs are trips that students take and are a mandatory part of our educational program “, he explains.
For Cristiano Kruel, head of intelligence and innovation at Startse, the attention to entrepreneurship in the administration course brings different aspects to the student’s education.
“For me there is a difference between administration and entrepreneurship by itself. One understands that it is more about managing the business created, and entrepreneurship we are even talking about the birth of companies. And today, more than ever, there is no ready business. that doesn’t need to be born every day. Education requires new business models. We have to be more open to new educational experiences “, says Kruel.
Still, according to him, the very innovative character of the school can teach students how their own businesses will be able to advance over time. “Every time someone brings an innovative proposal, nobody knows if it will work yet. The more innovative, the less certain you have that it will work, that is the logic of entrepreneurship”.
The investment to be part of the Link School of Business, in the administration course that received 5 stars from MEC, is no less: the monthly fee, for those interested in the school facilities, is R $ 8.9 thousand. But there is the possibility of scholarships. Schocair stated that 30% of the vacancies are reserved for the modality, with discounts of 1% to 100%, depending on the need of the student approved in the selection process. According to him, the scholarships cover all educational activities, including international travel.
“We made an investment in Link that is divided into the building’s structure, a scholarship fund and a fund to invest in companies that may arise within the college, increasing the chance of generating money for the student”.
During the course, students will also become shareholders of the school, with the acquisition of a 10% stake in Link, included in the monthly fee. Designed to be a profit-making school, the institution also plans to expand its campus outside the capital of São Paulo, with a unit in Silicon Valley, California, by 2025, and one in Europe or China, by 2027.
“We are a school that aims to make a profit and that allows both students and teachers, over the years, to become partners. Right after the first year we should already have this movement. Link will also start to have a participation in all companies that are created in there. In about 15 or 20 years, we will be much more like a large venture capital fund dressed as a school than a school that generates companies “.
* Trainee, under the supervision of editor Bruno Capelas
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