As Formula 1 struggles to attract new manufacturers, new boss Stefano Domenicali has confirmed that he has entered into discussions with potential candidates, betting on tighter cost control in the years to come.
Formula 1 is lacking in attractiveness. While Formula E has convinced manufacturers like Porsche, Audi, Nissan and BMW and endurance is preparing to experience a new golden age, the pinnacle of motorsport has not seen a newcomer since the creation of the Haas team in 2016 and is struggling to convince, apart from the investment of Aston Martin in the wake of the arrival of Lawrence Stroll at its head.
In order to remedy this lack of attractiveness, F1 has taken strong measures with budgets under control from the 2021 season and a technical revolution planned for 2022 to allow a more intense battle on the track and, as a result, more spectacle. . Replacing Chase Carey at the head of the holder of the commercial rights to F1, Stefano Domenicali considers that the discipline can be a good platform for manufacturers.
“I think one of the biggest challenges for car manufacturers today is to look younger,” said the former boss of the Lamborghini brand in an interview with British channel Sky Sports. But I think the manufacturers can use the Formula 1 platform to also get the fresh image that they maybe need for the future. “
Domenicali: “We are in discussions with other manufacturers”
And whoever ran Scuderia Ferrari between 2008 and 2014 assures us, “ we are in discussion with other manufacturers “. If he assures that these manufacturers prefer discretion regarding a possible investment in F1 in the years to come, Stefano Domenicali specifies “that there is other… companies, very important companies, who are really keen to understand what value they can get from the platform that is F1, not only in terms of technology, but also in relation to the value of what Formula 1 can bring to the automaker ”. But one of the most important problems of F1 may be the shortage of engine manufacturers with Honda which will retire at the end of the 2021 season, Red Bull hoping to recover the intellectual property, refusing to depend on Renault from 2022 and not having the favors of Ferrari and Mercedes. A concern that cannot be resolved before 2026 or, at best, 2025 with a new engine formula in preparation. ” Formula 1 power unit cannot cost what it costs today “, Assures Stefano Domenicali who adds to want” involve teams and manufacturers to try to anticipate the new engine even earlier than what is expected from the regulations “. A less expensive engine, perhaps simpler and running on synthetic fuels is a formula that could seduce in the years to come.