Digital marketing has become a critical matter for companies, during this contingency in which businesses have had to consider new strategies, mainly designed in channels such as social networks.

Given this need, you need to go to Online Diploma in Digital Marketing taught by the Marketing School.

Within this diploma you will find the best online tools, with which you can achieve the results set out in your strategy and achieve it efficiently, with the help of resources with which you will achieve more relevant practices in your work.

With this diploma you will have references that will lay new foundations in your professional work, whether you work with clients or within a company.

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The objectives you will achieve:

Identify which communication techniques are the most appropriate

You will learn the digital environment to the maximum

Know how to implement a digital advertising campaign

Narrate the results of a strategy

implement strategic digital marketing

Know what legal resources will help you in your digital strategy

The management of social networks and the effect they have on your digital branding

Pay your registration online


First Module

Introduction to Digital Marketing

Within this module you will learn the key concepts of digital marketing, the influence that digital has on commercial resources and the best tools at hand to carry out the best digital bets.

Other topics shown in this module are transmedia storytelling and the integration of the digital shopper into new media.

Second Module

Branding in digital media

Creating conversion on the web is one of the many topics covered in this module, where they will explain the types of digital advertising, the construction of an online media plan; You will learn to narrate performance metrics, in addition to being helped to work with tools such as SEO, marketing automation, mobile marketing, native advertising and e-commerce.

Third Module

Strategy and Digital Planning

Among the topics to be addressed in this module are the essential elements of a digital strategy, the setting of objectives and strategic actions, the selection of channels and media according to the type of strategy, optimization, importance and scope based on the budget; as well as the narration of results.

Fourth Module

Interactive Legislation

Data protection is one of the topics that will be addressed in this module along with topics such as the regulations on advertising, the explanation of rights and obligations in the digital environment. The not allowed use of trademarks and the application of new technologies and the current regulations around them.

Fifth Module

Social media

In this module you will learn to analyze global and national behavior, you will discuss the organic scope against the paid one, the algorithms of the main social networks, the use of social media tools and the Social Media methodology: endo, objective, planning, action and measurement.