The dealers have resumed activity after the forced closure of the coronavirus with discounts of up to 30% and the postponement of the payment of quotas, in an attempt to encourage sales while waiting for the government to give the green light to a purchase aid plan that will boost demand.
The companies defend that the plan should be endowed with about 400 million euros and go aimed at all types of engines, including diesel and gasoline, and with the focus placed on the rejuvenation of the car park, an approach that has the support of the Ministry of Industry.
In March, registrations of new passenger cars and SUVs fell by 69.3%. In April, 96.5% plummeted to 4,163 units, a figure similar to that of a single day under normal circumstances.
In the second-hand market, which defends its inclusion in the aid plan, sales fell 35% in March and 90% in April, when 17,667 second-hand vehicles were sold.
After having to close the doors of their establishments in mid-March, dealers throughout Spain can now operate by appointment and regardless of their surface (initially, in phase 0, only establishments of less than 400 square meters could operate).
According to the National Association of Vehicle Sellers (Ganvam), the networks are making “a great commercial effort” to be able to dispose of the accumulated stock, which they encrypt in 200,000 units in the case of new vehicles and in about 225,000 in used.
To lighten inventory, “models can be found between 15% and 20% cheaper than before the state of alarm was decreed,” a spokesman for Efe explained. Ganvam.
From the association of official dealers Faconauto They have pointed out that they are making a great promotional effort in this return to normality, which may lead to discounts of between 20% and 30%.
In addition, other strategies are being used to promote the purchase, such as the deferred payment of the first installment, the extension of the guarantee period or the gift of insurance policies, according to Faconauto.
Return the car
“Lack is a very frequent concept in financing contracts, such as mortgages or consumer loans. However, until now, it was not in the automotive world “, according to Citroën, which has introduced this figure in its financing and renting contracts for companies and individuals, allowing the first payment to be postponed to November.
Fiat It has launched a new financial product to be able to access a vehicle from four euros a day with financing for up to 84 months, without entry and starting to pay in 2021, date until which it also allows the first installment of Mitsubishi to be deferred.
In Hyundai They have launched a number of initiatives to encourage sales, such as giving buyers the ability to return the vehicle for 12 months if they lose their job, as well as offering unemployment insurance or not starting to pay until later. of the summer.
On the other hand, when purchasing a DS vehicle in May, customers will be able to benefit from advantages such as starting to pay in November, 3 years of maintenance or a replacement vehicle during the stay of their car in the workshop.
To mitigate the impact of the coronavirus on your customers, Peugeot offers in its financing alternatives the possibility of not starting to pay until September, as well as not pay entry and split the payment into installments of 20 euros per month for the first seven months.
Nissan, which highlights that the current stock levels allow vehicles to be delivered more quickly, it also allows deferring the first payments to September, as well as making the entire online purchase process.
Ford It has launched a campaign of financed purchases with a three-month grace period, with which the client would not start paying until the fourth month, and a discount for financing with Ford Credit equivalent to the amount of “up to three installments”.
In addition to discounts on available stock, Seat allows financing certain models from five euros a day during this year and with 5 years of warranty and maintenance included.