Corona Capital takes advantage of nostalgia and launches a collectible poncho

Corona Capital has decided to launch a commemorative poncho for the canceled edition of this 2nd. It has a cost of 1,450 pesos.

Join forces with members of the Chiautempan community, Tlaxcala, for this purpose.

Organizers said the festival will be postponed until 2021 due to the contingency.

The Crown Capital It is an event that year after year brings musicians of all kinds of tastes, such as the Vive Latino de Cuauhtémoc Moctezuma Heineken. In these events, the brands found ideal platforms for exposure and connection with new generations.

In fact, this November 21 and 22 the eleventh edition of Corona Capital would be held, but due to the health crisis and to avoid infections, this year the festival canceled its presence edition, so the regrets were immediate on social networks and the brand, attentive to the digital conversation, will take advantage of it.

In their social networks they said that the festival will be postponed until 2021 due to the contingency: “After celebrating 10 years of music together, we sadly announce that the 2020 edition will have to be postponed to 2021. You are the soul of the crown and together we will return stronger never”.

Taking hold of the mixed feelings of consumers, in the midst of the contingency, it has decided to launch a commemorative poncho for the canceled edition of this 2nd. It is the third time that it has joined forces with members of the Chiautempan, Tlaxcala community for this purpose.

The region of the country is known for its textile legacy and now brings the festival’s official poncho, helping the area to activate its economy after the ravages that the pandemic has left.

It would be inspired by the 2018 and 2019 poster arts, which sported names like The Chemical Brothers, Robbie Williams, Interpol, Keane, The Strokes, etcetera.

Its design includes a pocket inside and two buttons on the top; also, it has the year written as XOXO. A symbol in English that means “huges and kisses” (kisses and hugs).

It is available in exclusive pre-purchase through the store Ticketmaster until next November 30. The garment in question it has a cost of 1,450 pesos.

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The events are one of the sectors most affected by the current panorama, therefore they have been canceled in all industries, from sports, music, advertising, art, to technology.

However, there are always ways to commemorate these events, it is the case of The Flaming Lips, which surprised his fans within bubbles to keep a healthy distance. When playing “Race For The Prize,” the members played their instruments from their own bubble and the audience danced from their own.

However, the conditions are not similar to Corona Capital, which requires capital measures, so this year they chose to focus on merchandising that continues to connect with the consumer,