Just a few days ago WhatsApp launched QR codes for users, a feature that is now coming for WhatsApp Business with the aim of facilitating contact with companies using a really practical method.

If before we wanted to contact a company present on WhatsApp, we had to add their phone number to our contacts manually and, from there, write to them. Now, starting a chat with a company is now as easy as scanning your QR code that can be shown in establishments, purchase receipts, advertising or product packaging, for example.

Starting a chat with a company is now as easy as scanning your QR code

How QR codes work to start chats with companies in WhatsApp Business

The companies they can generate their QR code from WhatsApp Business clicking on the three vertical points that we find at the top of the screen, accessing the tools or Business tools, selecting the short link or Short link option and clicking on view.

The obtained QR code can be shared or saved for later physical printing in all kinds of media: product packaging, shop windows, advertising material, invoices, etc. In addition, it is possible to configure a default message that can appear when customers scan the code with their mobile phone and start a chat.

Every month more than 40 million people consult company catalogs, according to WhatsApp, which are now easier to share

From here, companies can carry on a conversation, being able to contribute all kinds of information, including their product catalogs for sale. A tool that is having a good reception according to the company, which ensures that every month more than 40 million people consult the company catalogs by WhatsApp.

In this sense, WhatsApp has also announced that to expand the possibilities of this feature, now the catalogs can be shared entirely or by product through links on websites, Facbeook, Instagram and anywhere else. Customers can also share them.

Links to catalogs are available worldwide, like QR codes for companies that use the WhatsApp Business application or the WhatsApp Business API.