The Wealth of Nations. In this classic of economic theory, Adam Smith analyzed the causes of a country’s prosperity. He did not wait to treat the personal interest that when generating wealth results in collective benefit: he addressed this priority factor in chapter 1. Today Smith would call it entrepreneurship and surely would dedicate a good handful of more pages, catching up on concepts such as mentoring, incubation or networking. But without any doubt, I would pay special attention to education, the injection into the vein based on updated skills and knowledge that every society needs to nurture its economic cycles.
In other words: developing an entrepreneurial character with quality training is one of the best investments that a country can give itself. According to the Observatory of Entrepreneurship in Spain (integrated into the GEM network, Global Entrepreneurship Monitor), if we want to be a success story we need to nurture the entrepreneurial spirit at all educational levels.
Business schools like ISDI (Higher Institute for Internet Development) have placed this goal at the center of their mission. As a leader in the transformation of companies and people, and at a time when the digital revolution continues to accelerate, the school has its sights set on creating business for the new economy, especially its master’s degree for business transformation. , the Master Internet Business (MIB).
Its methodology, unique in the sector, is especially effective in a context in which the techniques and knowledge valid a few years ago have become obsolete, even more so in the moment of uncertainty and change that the planet is going through. With this in mind, ISDI has developed an eminently practical academic methodology that allows the student to learn the strategy and also get down to the mud of the execution creating an e-commerce from scratch in which it implements the methodologies and technologies of the digital age while invoicing and solve real business problems. “The case method is dead. What is the point of studying how a company solved its main challenge decades ago? Without forgetting the fundamentals, in our classes we work with the raw material that our students will find out there: reality. ”
Can you learn to undertake?
The uniqueness that ISDI offers its students resides in that ability to learn a holistic theoretical framework, added to a strategic layer and, lastly, to the possibility of getting your hands dirty by executing the operation, where everything comes alive and makes sense, especially if you The student has in mind is to turn his brilliant business idea into a sustainable and scalable startup. “Our learning by doing training helps them accelerate the learning curve by losing the fear that anyone would have to face real-life challenges and therefore reduce their probability of failure. After passing through these classrooms, the students have already digitally transformed real SMEs, created and launched their own e-commerce on the market, and have invoiced and dealt with clients investing real money. “If during the nine months that the program lasts they have already been executing a business project, there is nothing to prevent them from implementing these processes in their personal projects,” says Nacho de Pinedo, CEO of ISDI.
Overcome fear of failure
The latest GEM study on entrepreneurship analyzes some key subjective perceptions, after all, the economy is also a state of mind. Only 36% of the Spanish population considers that good business opportunities arise in this country, compared to 52% in the neighboring environment. And the fear of failure when faced with the challenge of undertaking is a great obstacle for 55%. The European average: 43%.
The observatory reflects the strategic value of training such as that of ISDI, designed to put theory into practice throughout its cycle, and the decisive importance of knowledge: more or less half of new entrepreneurs in Spain (6 out of 100 People, still far from that 8% achieved in the dynamic years prior to the 2008 crash) have higher education or a postgraduate degree, and the other half have been specifically trained in entrepreneurship. Conclusion: the entrepreneur is not only born, he is made.
Therefore, it is possible to learn to undertake, especially if it is done in a controlled environment that invites students to test their ideas and put into practice the acquired knowledge. “Of course, the experience to undertake is acquired through blows through the years,” says De Pinedo. “But ISDI is a spectacular environment to accelerate this experience and grow as an entrepreneur understanding what a business needs to succeed in the jungle that will be out there.” They will also do it by the hand of active digital experts, professionals who will serve as a guide and mirror for the students. As they say, they won’t give you all the answers, but they will help you ask the right questions.
One of the keys of the ISDI model is based on the accompaniment that the student will find throughout the journey that awaits him on the entrepreneur’s path. “Entrepreneurship is a long-distance race in which you better have good traveling companions or at least know how to discard the bad ones,” warns De Pinedo. “The ecosystem that ISDI offers to the student is precisely designed with this objective. We believe that knowledge is in perpetual change and that professionals in the Digital Revolution are going to need to constantly rethink what they think they know. ”
For this, they have the xISDI community, an environment of professionals with the same concerns and in constant communication that receive continuous updating of digital knowledge and career services. The dose to finish promoting entrepreneurship is completed with the support of ISDI Accelerator, a business accelerator located in the top 5 in the world. This accompaniment strengthens another ingredient as important as training: self-confidence, the key to making decisions and learning to make mistakes quickly and cheaply.
New professionals for a new economy
ISDI not only limits its objectives to business entrepreneurship. It also focuses on training professionals for a digital economy that requires specialists in emerging disciplines. Which by the way are in high demand and are well paid. In other words, the school closes the circle: it trains new entrepreneurs and also the appropriate staff to consolidate their businesses.
“The world we will rejoin after this crisis is going to be different,” adds Nacho de Pinedo, “and the change is its main feature. Our masters not only enable us to understand in detail all the processes of transformation of the digital business, they also prepare our students so that they know how to adapt to the changes that will continue to come and use all that learning to design their own professional path. And that, inevitably, many times pushes them to entrepreneurship. “
This year the school enhances this practical focus connected to the demand and the evolution of the market. ISDI Accelerator is reinforced with ISDI Start, which mentors companies that emerged during the training. And also opens the Investors Club to attract capital to the most advanced projects.
The cocktail is definitive: whoever is thinking of successfully undertaking a new economy can go through ISDI.
Some figures of the ISDI method:
– In 11 years it has welcomed more than 20,000 professionals who have updated and strengthened their digital training.
– Their motivations: 70% want to progress in their work, 20% create a company and 10% expand their knowledge. It is the 70-20-10 rule, common in many business schools.
– They finish the training and 22% undertake effectively, and launch their own company in the same year of the program or in the immediate ones.
– 75% of the students taking the MIB change jobs in the following semester. And they are dedicated to one of the master’s specialties or create a company related to them.
ISDI’s practical philosophy
UNDERSTAND. Discovery classes. Masterclasses in which digital business methodologies are learned from the best experts.
APPLY. Core project. Students develop strategic skills to lead and plan a real company digitally. Thus they lose their fear of facing real situations and not only theoretical ones. It is the only Master that offers this methodology in Spain.
TO EXPERIENCE. E-commerce Challenge. Creation and launch to the market of an e-commerce with investment and real clients to go down to the mud of the execution. The student decides which product or service he wants to launch. And if it works, you can continue the business.